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GÊNERO PUBLICITÁRIO

GÊNERO PUBLICITÁRIO. Noções Básicas da Estruturação Argumentativa do Gênero Propaganda . Adjetivação demasiada; Uso de intensificadores; Verbos no presente; Recursos estilísticos (itálico, negrito, caixa alta, sublinhado, fonte diferenciada, cor diferenciada e etc.).

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GÊNERO PUBLICITÁRIO

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  1. GÊNERO PUBLICITÁRIO

  2. Noções Básicas da Estruturação Argumentativa do Gênero Propaganda • Adjetivação demasiada; • Uso de intensificadores; • Verbos no presente; • Recursos estilísticos (itálico, negrito, caixa alta, sublinhado, fonte diferenciada, cor diferenciada e etc.)

  3. Em seguida, considere o discurso empregado tendo em vista a intenção do autor: • Persuadir a comprar; • Listar vantagens; • Ocultar quaisquer desvantagens do produto ofertado; • Convencer de que a falta do serviço e ou produto torna a vida incompleta e etc.

  4. Convencer de que o produto e ou serviço ofertado é incomparável; • Apresentar facilidade de adquirir o produto e ou serviço ofertado; • Comparar o produto e ou serviço ofertado com outros produtos e etc. BAZERMAN, Charles. Gênero, Agência & Escrita. Cortez, São Paulo, 2006. MARCUSCHI, Luiz Antônio. Produção textual, análise de gêneros e compreensão. Parábola, São Paulo, 2008.

  5. Exemplo 01- BEIJING HOTEL • In termsoflocation, this hotel is the best in Beijing. Adjacent to the imperial Forbidden City and only 10 minutes walk to Tiananmen Square, centre of Beijing.

  6. The hotel is also situated in the prime entrance to the busy Wangfujing commercial street. The hotel underwent a major refurbishment towards the end of 2000 and all rooms are comfortably renovated and spacious.  http://www.englishdaily626.com/ads.php?007

  7. LearnEnglishbyadvertisement • Adjacent- close to • Refurbishment- to cleananddecorate • Renovate- to repairandpaint • Spacious- large and with plenty of space

  8. Identifique as marcas lingüísticas usadas pelo autor e as pistas discursivas que revelam sua intenção: • Marcas Linguísticas • Pistas discursivas

  9. Exemplo 02 - DICTIONARY • Houghton Mifflin is pleased to announce the release of The American Heritage® College Dictionary, Fourth Edition — the ideal resource for students and word lovers everywhere. http://www.englishdaily626.com/ads.php?007

  10. This thoroughly revised and updated edition appeared in April 2002 and has quickly found its way to bookshelves and desks in homes, offices, and dorm rooms across the country. Along with its wealth of new material, the Fourth Edition bears the same hallmarks that have distinguished the American Heritage® name since its inception: an accessible and readable defining style, an inviting graphic design, and informed guidance on today's usage issues.

  11. LearnEnglishbyadvertisement • Hallmark- a typicalcharacteristic • Distinguish- to make thing different from others • Inception- the establishment of an organization • informed- having a lot of knowledge about something

  12. Identifique as marcas lingüísticas usadas pelo autor e as pistas discursivas que revelam sua intenção: • Marcas lingüísticas • Pistas discursivas

  13. Exemplo 03- Febreze • Directions : Spray fabric evenly until slightly damp • Odors fade as item dries. Use more for difficult odors. • NOTE : Safe on virtually all fabrics. On fabrics which may waterspot ( such as silk ), test a small area of fabric that cannot be seen. • Use only as intended avoid accidents. • Keep out of the reach of children. • Do not spray directly toward face. If eye contact occurs, rinse well with water. • Safely Cleans Away Odors on Virtually all Fabrics • http://www.englishdaily626.com/ads.php?007

  14. LearnEnglishbyadvertisement • Fabric- clothorwoven material • Damp- slightwet • Odor - a smell, often one that is unpleasant • Rinse- use water to clean

  15. Identifique as marcas lingüísticas usadas pelo autor e as pistas discursivas que revelam sua intenção: • Marcas lingüísticas • Pistas discursivas

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