Brand Protection: Your brand matters. Protect it!

1. Brand Protection: Your brand matters. Protect it! Brand Protection is the process and set of actions that a right holder undertakes to prevent third parties from using its IP (Intellectual Property) without permission. This may affect the brand, destroy brand quality, loss of revenue and trust. It is very important to find out the facts that will help secure and protect your brands. In brand protection you need to work against account takeover, fake accounts, spoofed domains, and scam targeting customers, in which attackers exploit brand logos and brand photos to defraud customers. Fraud is a major issue in the present day. Crimes against business are increasing and the impact on business crime can include major financial loss and criminal proceedings. It is very important to address this issue for both small and big organizations and businesses. A Fraud Investigation determines whether the scam has taken place and collects facts to protect the victims concerned. In a fraud investigation, the investigator uses initial information to find more evidence and information. There are many types of fraud: Corporate Fraud Insurance Fraud Financial Fraud Identity Theft Internet Fraud Theft of Inventory, etc.

2. The aim of data protection laws around the world to give back individuals control over the data, empowering individuals to know how their data is being used, by whom, and why, giving them control above how their personal data is being operated and used. Data Privacy relates to how the information should be handled based on its importance. As you can see in a single company may acquire the personal information to many customers’ data that it needs to keep private so that customer’s identities stay safe and secured as possible. And also the company reputation remains unblemished. Data privacy is quite important as it built trust between the organization and the user. It maintains the business relation and trust also which helps in organization growth.