1 / 2

News/weather (29%), and traffic/travel (13%) First choice (34%)

AM. Finance/banking (20%) First choice (29%). Morning Rush 10am-12pm. Breakfast Slot 6am-9am. News/weather (29%), and traffic/travel (13%) First choice (34%). Source: IAB’s Mobile & the Media Day Study, Jan 2011 Base: Average of 500 respondents, over 7 days. PM.

Download Presentation

News/weather (29%), and traffic/travel (13%) First choice (34%)

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. AM • Finance/banking (20%) • First choice (29%) Morning Rush 10am-12pm Breakfast Slot 6am-9am • News/weather (29%), and traffic/travel (13%) • First choice (34%) Source: IAB’s Mobile & the Media Day Study, Jan 2011 Base: Average of 500 respondents, over 7 days

  2. PM • Careers (10%), search (19%), and news/weather (23%) • Only way to access (19%), private (17%) • Social media (41%), music/radio (17%) • Bored (32%), time saving (25%) Lunch Break 12-3pm Me time 9pm-12am Out & About 3pm-6pm Feet Up 6pm-9pm • entertainment (26%), games (25%), sport (20%) and shopping (18%) • Instead of PC(21%), time saving (27%) • maps (13%), directories/classifieds (12%) and search (20%) • Prompted by other media (13%) Source: IAB’s Mobile & the Media Day Study, Jan 2011 Base: Average of 500 respondents, over 7 days

More Related