Bentech’s Content Services Customer Communication Management

1. Bentech’s Content Services: Customer Communication Management Not so long ago, Customer Communication Management (CCM) would be part of most companies’ operations department because it was all about automating the printing and mailing of large volumes of documents. Now, though, CCM must serve both print and digital channels, so it is advancing under the Digital Experience (DX) delivery umbrella and becoming an integral part of an organization's customer engagement center. This means that the CCM buyer is changing. Here it is because it is a good thing. Selecting and purchasing certain software is a collaborative process between IT and the line of business, but IT is often the leader. IT conducts research and selects technologies, and then checks with Line of Business (LOB) leaders to make sure solutions are tailored to use issues. IT needs to ensure that tools and technologies meet its standards first. Does it work with a long-term digital transformation strategy? Can it be integrated with other elements of the customer engagement center? Does it offer functionality that can be extended to other applications in the DX platform? No matter how many solutions business users want, if it doesn't check the right boxes for the IT leaders' long-term strategic plan, it won't be considered. Changing the Enterprise Software Landscape CCM has been in business since Bentech’s 2016. In our experience, for most of that time, IT was only involved in the purchasing process. We usually interacted with them only when we visited the site to apply. Now IT is very much involved, long ago in this process. And even LOB leaders are more knowledgeable about technology these days. For example, we're seeing more digital product owner titles these days. This is because more than ever, software is seen as the key to innovation, and innovation is seen as key to increasing revenue. Buyers are likely to call everyone who looks appropriate if there are only a few. We are now looking at different types of use cases that focus more on capacity than products.

2. For example, organizations need to obtain user data from multiple sources and distribute it through all channels to create highly personalized communications (in some cases millions). All customers must do is choose. They need to be able to communicate in one app and send it through another. They need employees throughout the organization to gain access to customer conversation records, from marketing to e- commerce to customer service. They need to be able to send copies of the same correspondence to multiple recipients through multiple channels. The solution is content services Organizations that are well versed in their digital transformation projects are seeing the value of solutions that are built using content services that work within their applications and other use issues. Flexible solutions can be paired with APIs to work with other apps. This is how the DX architecture of the future works - on the service layer. Analysts are moving toward a globalized approach to the use of talent. Research is now based on the customer's journey, rather than falling into the strict product categories. It is because of the overlap between objectives and capabilities between software solutions that we are seeing the rise of enterprise software integration and services and cloud deployment. Technology Amortization CCM is now more than just a transaction. You may have never seen the product category because you don't think you need it. To know more about Ccm, We would be interested to learn how your organization navigates complexity and how much control you would like to give your business users over-regulated or marketing communications, from creation,management, personalization, targeting, to delivery and access to reporting. Visit our website…