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Explore the evolution of strategic management in companies, from traditional differences to futuristic views, including the merging of project management and strategic management practices. Delve into the shift from defensive to offensive strategies, analyzing key players and challenges in the strategic landscape.
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Experiences in Applications of Strategic Management in Companies David Hawk, Professor New Jersey Institute of Technology
Traditional differences are being reconsidered • Some differences no longer make a difference • Differences between projects and their environments are being rethought • Differences between projects are becoming counter-productive • New differences are needed
Historic: Project Management & Strategic Formulation • Emergence of PM • Emergence of SF • Status of PM • Status of SF • Co-Existence • Closing the Gap
Futuristic: A Sense of Project Management • NASA and the Sky as a limit • NASA and the limits in the Foundations • Beyond NASA • Strategic Deregulation • Deregulation as Strategy • Strategic Management in Companies • At the edge of Corporate Reality
From Strategic Defense to Defensive Strategy to Strategic Offense • The Hudson Institute – Herman Kahn • The Rand Corporation – Hasan Ozbekhan • Minztberg, et.al., 1998 – Schools of Thought • Ken Lay, et.al., 2002 – Strategic deceit • Secretary of Defense, 2003, Strategic Information
Regrouping: Schools of Strategy in the 1990s • Planning – formal process • Positioning – analytical process • Entrepreneurial – visionary • Cognitive – mental process • Learning – emergent process • Design – process of conception • Power – negotiation process • Cultural – collective process • Environmental – reactive process • Configuration – transformation
Filling the Strategic/PM Gap: PM towards SM • Average salary of a PM - $75,000, manages 15 people • Average salary of a SM - $3,000,000, manages 100,000 people
Filling the Gap: SM merging with PM or something else? • Enron • Worldcom • ABB • Shell • Toyota • etc • even…Nokia?
Negotiating with Future Realities via Current Relationships • Reflection • Redirection • Deconstruction • Reconstruction • Reintegration
The Quest for a Better Future: Creative Reconstruction • Schumpeter, J. • Merton, R. • Georgesu-Roegen, N. • Rapoport, A. • Churchman, W. • Vickers, G. • Trist, E. • Etc…
Planning as Projection Management The rest is up to you… Along with those next to, following behind and standing in front of … The challenges are worthy of your time, and you…