ATIS’ Green Initiative: Promoting Efficiency and Innovation for Environmental Sustainability

1. Global Standards Collaboration (GSC) 14 ATIS’ Green Initiative:Promoting Efficiency and Innovation for Environmental Sustainability Tim Jeffries VP Technology and Business Development, ATIS

2. Current Activities: ATIS’ Green Initiative • ATIS is approaching the topic of “Green” through a holistic combination of executive level activities and committee level standards development. • Board of Directors Green Workshop • Adoption of “Green Mission Statement” • Exploratory Group on Green (EGG) • Network Power and Protection (NIPP) Committee • Home Networking (HNET) Forum • Through the development of standards and industry direction, ATIS and its membership aim to: • Grasp the tremendous opportunity to demonstrate environmental leadership and awareness. • Advance the ICT industry’s ability to develop solutions to deliver energy-efficient substitutes for manual, mechanical, or physical processes.

3. Current Activities: ATIS’ Green Initiative Exploratory Group on Green • The Exploratory Group on Green (EGG) launched on October 10, 2008, to investigate how environmental sustainability can be achieved by the industry while leveraging the uniqueness of our member companies’ role in and of their position to advance sustainability as a whole across other industry segments. • assessed the broad landscape of initiatives affecting the ICT industry with regards to environmental sustainability • initial deliverable entitled, ATIS Report on Environmental Sustainability, March 2009 (the “Report”) now available to the public. • Work is continuing on wireless network energy efficiency and lifecycle assessments.

4. Current Activities: ATIS’ Green Initiative ATIS Environmental Sustainability Report • Sustainability report includes: • the ICT sector’s definition of “sustainability”; • a review of the ICT sector’s current “green” initiatives; • an examination of energy efficiency practices and alternate energy sources; • an outline of the business drivers behind the ICT sector’s sustainability actions; • a demonstration of the ICT industry as an enabler of applications and services that improve energy efficiency in other sectors; and • a number of actions to consider in establishing or expanding a sustainability program.

5. Current Activities: ATIS’ Green Initiative Standards Activities • ATIS’ Network Interface, Power, and Protection (NIPP) subcommittees and working groups producing related standards are: • The Telecommunications Energy Efficiency Subcommittee (NIPP-TEE) develops standards and technical reports which define energy efficiency metrics, measurement techniques and new technologies, as well as operational practices for telecommunications components, systems and facilities. • The Network Physical Protection Subcommittee Pb-free Working Group (NIPP-NPP PWG) proposes, develops, and recommends Standards and Technical Reports relating to the use of lead or the restriction of lead in solder used in the manufacturing of telecommunications network equipment.

6. Current Activities: ATIS’ Green Initiative • Current and Upcoming work Items in NIPP-TEE: • Released 3 specifications outlining measurement methods for calculating telecommunication equipment energy ratio (TEER). • Preparing to release ATIS-0600015.03.2009: Draft Proposed American National Standard – Energy Efficiency for Telecommunications Equipment: Methodology for Measuring and Reporting For Router and Ethernet Switch Products. • Starting work on the next baseline document focusing on Power Plant AC/DC rectifiers. • Active correspondence is occurring with ETSI EE, and the Broadband Forum, on related work matters • Next steps will include work on Energy Efficiency for Wireline Access, Broadband Service Routers and Firewall • ATIS’ HNET Forum is investigating the need for global coordination of the various energy saving requirement activities ongoing in other standards organizations.

7. Challenges • Climate change is a global problem that requires a global solution. • U.S. legislation and mandates are inevitable – Be Prepared. • U.S. government should publicly recognize the important role that ICT can play in realizing efficiency gains. • Government mandates or self-imposed industry metrics that would restrict the use of ICT’s by indiscriminately limiting total ICT power consumption would be counterproductive. • State and Local level requirements and incentives can be difficult to navigate, and lead to a fragmented regulatory framework. • Standards and best practices across the global landscape must be harmonized to meet the needs of the ICT industry’s multinational reach. • Maintaining a pragmatic business approach to sustainability on a topic besieged with marketing-hype and “green washing” campaigns.

8. Next Steps/Actions • Advance environmental sustainability on behalf of our member companies including: • educating industry associations and other appropriate stakeholders of ATIS’ Green Mission; and • launching efforts to engage other standards developers to achieve globally harmonized solutions. • Assess issues associated with advancing wireless network energy efficiency and lifecycle assessment. • Work in unison with other standards organizations to achieve harmonized industry standards and specifications. • Continue to deliver critical industry standards; i.e., TEER specifications. • Prepare for federally mandated carbon caps!

9. Supplemental Slides

10. ATIS Green Workshop • ATIS conducted a workshop on behalf of its Board of Directors in July 2008 to investigate issues of importance to the ATIS membership concerning Green. • Areas and efforts explored during the Workshop to further advance existing company Green initiatives and gain additional value were: • Lessons learned and other information about member company initiatives with other companies; • Industry-wide operational policies, technical standards or performance benchmarks to consistently “quantify” conformity to, or levels of, being Green; and • The development of industry-based parameters, criteria and guidelines, when possible, vs. government-driven mandates or programs.

11. Current Activities: ATIS’ Green Initiative ATIS’ Green Mission • ATIS’ Board of Directors adopted a “Green Mission” in September 2008, to reflect the importance of environmental sustainability to the ATIS membership and organization. ATIS and its members are committed to providing global leadership for the development of environmentally sustainable solutions for the information, entertainment, and communications industry. The development of these innovative end-to-end solutions will: • Promote Energy Efficiencies. • Reduce Greenhouse Gas Emissions. • Promote “Reduce, Reuse, Recycle.” • Promote eco-aware business sustainability. • Support the potential for societal benefits.

12. ATIS Report on Environmental Sustainability Key conclusions of the Report: • The ICT industry’s consideration of and actions toward sustainability must be balanced against its environmental responsibility, social acceptance, and economical viability. • Existing initiatives and programs across a variety of standards bodies, industry groups, and government regulators are addressing the needs of the ICT industry. • The ICT industry is well-positioned to help develop and advance solutions for reducing greenhouse gases by harnessing the power of ICT. • Government mandates or self-imposed industry metrics that would restrict the use of ICT’s by limiting total ICT power consumption would be counterproductive. • Some companies have robust and effective sustainability programs in place and are partnering with other industry groups committed to the same environmental goals. • Despite existing best efforts, initiatives and programs, environmental sustainability is not a target and therefore existing efforts must be constantly monitored, assessed and adjusted to meet evolving demands.

13. Triple Bottom Line • Actions toward sustainability must consider balancing a growing economy, protection for the environment and social responsibilities simultaneously; the Triple Bottom Line approach.

14. ATIS Energy Efficiency Standards • ATIS’ NIPP-Telecommunications Energy Efficiencies (NIPP-TEE) subcommittee was established to produce a document or suite of documents for use by Service Providers to assess the true energy needs of equipment at time of purchase such as: • Energy use as a function of traffic • Energy use as a function of environmental conditions • Cooling Requirements • Suitability of a product for use with renewable energy sources • Improvements in environmental footprint through Life Cycle Assessments • Energy Using Products horizontal implementing measures • Standby and off-mode definitions • Standby and off-mode losses • Current work has focused on a uniform method for measuring telecommunication equipment energy consumption (power), as well as establishing efficiency metrics and reporting methods. • Subsequent documents in the NIPP’s series of documents, planned for release over time, will cover other network and consumer equipment and devices including, but not limited to, core network routers and switches, outside plant equipment, gateways, set-top-boxes and other CE devices, and power systems.

15. ATIS Energy Efficiency Standards (cont’d) • The NIPP-TEE has released the following TEER standards: • NIPP-TEE-2008-028R2: Energy Efficiency For Telecommunication Equipment: Methodology For Measurement and Reporting General Requirements (Baseline Document) • NIPP-TEE-2008-036R2: Energy Efficiency For Telecommunication Equipment: Methodology For Measurement and Reporting Server Requirements • NIPP-TEE-2008-031R4: Energy Efficiency For Telecommunication Equipment: Methodology for Measurement and Reporting Transport Requirements • The ATIS NIPP also has work underway on: • potential use of environmentally friendly materials in describing materials used for connectors; • airborne contamination (mixed flowing gas and hygroscopic dust) requirements for network equipment in the central office and outside plant environments; and • heat dissipation and power consumption requirements for network equipment in central office and outside plant environments including methods to reduce power consumption for DSL modems at both ends of the line.

16. ATIS Hazardous Waste Standards • With respect to hazardous waste reduction, the ATIS NIPP launched a working group in 2006 (NIPP-NPP Pb-Free Working Group). • RoHS-Compliant Standard for Structural Metals, Bus Bars and Fasteners (ATIS-PP-0600009.2007) was completed in 2007, providing the physical technical requirements for telecommunications equipment systems and assemblies intended for installation in network equipment buildings and electronic equipment enclosures as well as the design and construction of mechanical hardware, cable assemblies and printed wiring boards. • Additional work on reducing the use of lead-free solder in telecommunications equipment has been launched. Three documents are currently planned to address the following testing areas: • Pb-Free Acceptance Criteria for Modules (ATIS-0600019.2009) • Pb-Free Acceptance Criteria for Pb-Free Assemblies (expected to be balloted in Summer 2009) • Accelerated Pb-Free Robustness Check