SEM1 3.02 A - Promotion. PE - Understand promotional channels used to communicate with targeted audiences . PI - Explain advertising media used in the sport/event industries. Define Advertising Media. Advertising: Any paid form of non-personal communication Has an identified sponsor
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PE - Understand promotional channels used to communicate with targeted audiences.
PI - Explain advertising media used in the sport/event industries.
1. Publication Media
2. Broadcast Media
4. Online (Web) Media
5. Out-of-Home Media
6. Specialty Media
7. “Other Promotional” Media
8. International Media – may have to change promotional message
Newspapers come in many varieties such as National, Regional, City, and Local
Travel and Leisure
Home and Garden
Broadcast Media is any visual or auditory form of communication.
- Satellite Radio
Consumers listen in cars, home and at work
Short preparation time
Target specific geographic markets
Target specific demographic markets
Ex: Spanish-speaking stations
Target specific psychographic markets
Ex: Sports, Country, Top 40
Does not provide a visual impact
Message has short lifespan
I-pods, I-pads, E-books, Cell phones . . . Who is listening to radio?
Direct Mail:Advertising that is distributed directly to the potential consumer through the mail.
Awards and Prize Letters
Offers and Sales
Advertising messages that appear on the internet.
Commercials (Before watching a video online)
Any type of message that reaches the customer outside of their home.
Stadium Signage – dasher
boards – electronic – team
“get close to the team fans”
- Due to low exposure time.
Promotional messages on everyday items.
- Typically inexpensive.