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WELCOME!

WELCOME!. 2014 License to Steal April 8, 2014. Ohio Wines VIP. Ohio Wines VIP (Visitor’s Incentive Program) 6,600+ members 116 participating wineries 36,000 codes and nearly 11 million points redeemed 500+ prizes redeemed. WWW.TASTEOHIOWINES.COM WWW.TASTEOHIOWINES.MOBI.

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WELCOME!

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  1. WELCOME! 2014 License to Steal April 8, 2014

  2. Ohio Wines VIP • Ohio Wines VIP (Visitor’s Incentive Program) • 6,600+ members • 116 participating wineries • 36,000 codes and nearly 11 million points redeemed • 500+ prizes redeemed WWW.TASTEOHIOWINES.COM WWW.TASTEOHIOWINES.MOBI

  3. It’s Free and as Easy as 1 . . . 2 . . . 3! • Register here and receive your free gift for becoming an Ohio Wines VIP • Visit one of Ohio’s nearly 200 wineries and begin collecting VIP reward ticket codes • Enter your ticket codes and begin redeeming your points for rewards Ohio Wines VIP • It’s Free and as Easy as 1 . . . 2 . . . 3! • Register at www.ohiowinesvip.com and receive free gift • Visit participating locations and begin collecting VIP reward ticket codes • Enter ticket codes and begin redeeming points for rewards WWW.TASTEOHIOWINES.COM WWW.TASTEOHIOWINES.MOBI

  4. Ohio Wines VIP • Points System: • First Visit = 500 points • Visits 2-10 = 100 points each visit • Visits 11+ = 10 points each visit WWW.TASTEOHIOWINES.COM WWW.TASTEOHIOWINES.MOBI

  5. Ohio Wines VIP • Cellar Notes E-newsletter • Monthly e-newsletter • Special offers from participating wineries 60%+ Open Rate WWW.TASTEOHIOWINES.COM WWW.TASTEOHIOWINES.MOBI

  6. Ohio Wines VIP • Promotions: • Cooperative Advertising • Advertorials • Television tie-in (Cleveland market) • Digital Advertising WWW.TASTEOHIOWINES.COM WWW.TASTEOHIOWINES.MOBI

  7. Ohio Wines VIP WWW.TASTEOHIOWINES.COM WWW.TASTEOHIOWINES.MOBI

  8. Ohio Wines VIP • Consumer Feedback: • “This program has brought us to several very neat vineyards that we might not have otherwise gone to see. This has been a fun thing for us recently “empty nesters” to do together. Great program idea.” • “My Niece & I are enjoying the Ohio Wine self-tour and finding some "hidden" exceptional winery!” • “I just want to let you know I enjoyed the newest  “cellar notes”. They are always interesting and informative. I also wanted to say how much fun we are having with the VIP program. It has got us to visit some different wineries that we haven’t been to for a long time. It is great renewing previous friendships, as well as making some new ones.” WWW.TASTEOHIOWINES.COM WWW.TASTEOHIOWINES.MOBI

  9. Ohio Wines VIP • Next Steps: • Roll out to select retail partners and OGIC sponsored events • Development of mobile app WWW.TASTEOHIOWINES.COM WWW.TASTEOHIOWINES.MOBI

  10. THANK YOU! Christy Eckstein (614) 728-6438 ceckstein@agri.ohio.gov www.tasteohiowines.com www.tasteohiowines.mobi

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