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Arizona Gives Day. Secrets to Success. What is Arizona Gives Day?. Collaboration between Alliance of Arizona Nonprofits and Arizona Grantmakers Forum 24 hours Completely Online Goals: Raise public awareness Increase nonprofit capacity Increase individual giving. 10/11/2014 [ 2 ]

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Arizona Gives Day


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    1. Arizona Gives Day Secrets to Success 7/31/2013 [1] www.arizonanonprofits.org

    2. What is Arizona Gives Day? Collaboration between Alliance of Arizona Nonprofits and Arizona Grantmakers Forum 24 hours Completely Online Goals: Raise public awareness Increase nonprofit capacity Increase individual giving 10/11/2014 [2] www.arizonanonprofits.org

    3. Why Arizona Gives Day? Responding to needs of Alliance Members: Needs of Philanthropic Community AZ Ranks 40th for average charitable donations Reduce pressure on institutional donors National Trend of Online Giving Days Minnesota – launched in 2009 - $70 million to date raised Colorado – launched in 2010 – over $36 million to date raised 10/11/2014 [3] www.arizonanonprofits.org

    4. 2013 Campaign Results 11,176 donations from 8,584 unique donors 647 nonprofits received donations (80% of 807 nonprofits registered) $928,541 contributed for those nonprofits 10/11/2014 [4] www.arizonanonprofits.org

    5. 2013 Campaign Results The Individual Donations Mean: $66 Median: $25 Mode: $10 99% of donations $500 or less Largest donation: $20,000 10/11/2014 [5] www.arizonanonprofits.org

    6. 2013 Campaign Results Where did donations come from? • Outside Arizona: 11% of donations • Phoenix: $146,187 (23.4% of donations) • Tucson: $136,540 (22.6%) • Scottsdale: $82,186 (10%) • Mesa: $23,627 (4%) • Tempe: $25,210 (4%) 10/11/2014 [6] www.arizonanonprofits.org

    7. 2013 Campaign Results Per Capita Performance • Paradise Valley: $1.94 per resident • Cave Creek: $1.31 • Sedona: $1.16 • Scottsdale: 37 cents • Flagstaff: 30 cents • Tucson: 26 cents • Phoenix: 10 cents • Statewide: 10 cents 10/11/2014 [7] www.arizonanonprofits.org

    8. 2013 Campaign Results 647 nonprofits received donations Median # of donors: 7 Median $ raised: $395 32% had 10 or more donors 60% raised $250 or more 25% raised $1,000 or more $311,893 matching available • Only 13% matched – more than $270,000 was available 10/11/2014 [8] www.arizonanonprofits.org

    9. 2013 Campaign Results Public Awareness • Nearly 300 print, online and broadcast stories • Countless social media/email notifications by nonprofits • 1,366 Likes on Facebook  219,424 weekly reach on March 20 • Tremendous energy and “buzz” 10/11/2014 [9] www.arizonanonprofits.org

    10. Survey Results: Donors Donors N=1,134 (13% of donors) • 7% first time making a donation • 14% first time using a credit card • 27% gave to a nonprofit they had not supported before • 82% gave to a nonprofit they had supported in the past • Gave to average of 1.71 nonprofits 10/11/2014 [10] www.arizonanonprofits.org

    11. 10/11/2014 [11] www.arizonanonprofits.org

    12. Survey Results: Donors • 75% of donors received fewer than 5 appeals from nonprofits • Only 13% of donors said they received too many solicitations from nonprofits; 14% said they did not receive enough 10/11/2014 [12] www.arizonanonprofits.org

    13. Survey Results: Donors • 77% of donors were female • 47% executive, management or professional • 28% retired • Only 18% younger than 40 • Income levels evenly distributed 10/11/2014 [13] www.arizonanonprofits.org

    14. Survey Results: Nonprofits • N=264 nonprofits (33%) • 73% received some new donors • 1/3 said that more than 10% of the donations they received were from new donors • 72% said they raised money they would not otherwise have raised 10/11/2014 [14] www.arizonanonprofits.org

    15. Survey Results: Nonprofits 10/11/2014 [15] www.arizonanonprofits.org

    16. Arizona Gives Day 2014 • Launch: September 10 • What’s New in 2014? • April 9, 2014 • Community Champions • Nonprofit Collaboration • All new trainings 10/11/2014 [16] www.arizonanonprofits.org

    17. Our Panelists: • Jeannette MaréBen’s Bells • Petra GearhartPAWSitively Cats • Tory SyracuseWatershed Management Group