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  1. MKT 498 UOP Course Tutorial - uopmkt498dotcom

  2. MKT 498 UOP Course Material • MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper • MKT 498 Week 1 DQ 1 • MKT 498 Week 1 DQ 2 • MKT 498 Week 1 DQ 3 • MKT 498 Week 2 Individual Assignment Marketing Analysis Tools Table • MKT 498 Week 2 DQ 1 • MKT 498 Entire Course And Final Guide MKT 498 Entire Course MKT 498 Entire Course And Final Guide

  3. MKT 498 UOP Course Material • Complete the Final Examination (50 questions in True/False, Multiple Choice, and Multiple Select format). • Multiple Choice and Multiple Select Questions • 1 The foundation of an IMC plan includes which of the following elements? (Check all that apply) • mkt 498 craig help MKT 498 Final Exam Guide MKT 498 Only for Craig final help

  4. MKT 498 UOP Course Material • What is integrated marketing? • What is the value of integrated marketing in today’s business environment? • How is integrated marketing different from traditional marketing? • What are the "non-quantifiable" tools in marketing? How can these tools be evaluated? What is the value of using these tools? How can you justify the use of non-quantifiable tools for creating a marketing strategy for a marketing plan? MKT 498 Week 1 DQ 1 MKT 498 Week 1 DQ 2

  5. MKT 498 UOP Course Material • What are the different types of tools available for businesses to conduct marketing analyses? How are the outcomes different? How are the different tools for marketing analyses important in developing an integrated marketing communication? Provide an example. • In your paper, investigate an existing company and determine if the company has an integrated marketing campaign for one of the products or services they sell. Address the following in your paper: • If the company has an integrated marketing plan, briefly describe it. What value does the IMC plan add? (6 points) MKT 498 Week 1 DQ 3 MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper

  6. MKT 498 UOP Course Material • Why is it important to have a unique competitive advantage (often called a unique selling proposition, or USP)? Is a competitive advantage perceived or real? • What is a target market? How do you segment a market to identify a target market? What is the value of identifying the optimal target market for a product or service? MKT 498 Week 2 DQ 1 MKT 498 Week 2 DQ 2

  7. MKT 498 UOP Course Material • How does demographic and geographic data collection differ from psychographic and life cycle data collection? What is the value of each? Provide examples. • What assessment tools might a business use to determine what your competition is doing? How do you collect data on the competition? Provide examples. MKT 498 Week 2 DQ 3 MKT 498 Week 2 DQ 4

  8. MKT 498 UOP Course Material • What is the value and purpose of a marketing positioning statement? How does the assessment affect the development of the marketing position? How often should the marketing position change or be reviewed? Does it depend on the type of business or customer? Provide examples. • Why is product life cycle important? What changes should occur in advertising, sales, and promotion at the various stages of the product life cycle? Provide examples. MKT 498 Week 2 DQ 5 MKT 498 Week 2 DQ 6

  9. MKT 498 UOP Course Material • Complete the Marketing Analysis Tools Table which is posted in the Course Materials Forum. This table lists the various tools that are used by marketers to analyze product positioning, competitive positioning, customer perceptions, and distribution-channel analysis. • What are some of the current trends influencing the effectiveness of advertising? What effect does emerging technology have on advertising? What are the changes in consumer behavior that are being affected? MKT 498 Week 2 Individual Assignment Marketing Analysis Tools Table MKT 498 Week 3 DQ 1

  10. MKT 498 UOP Course Material • Identify a current and innovative advertising campaign you have observed recently. What are the characteristics of the campaign? Why is it innovative? • What is CPM? Why is CPM important? What are some of the differences between “total cost of CPM” and “advertisement versus the CPM rate”? MKT 498 Week 3 DQ 2 MKT 498 Week 3 DQ 3

  11. MKT 498 UOP Course Material • Why is important for a business to consider alternative marketing tactics when developing an integrated marketing communication (IMC) campaign? What are some of the strengths of each type of communication? Provide examples. How do the types of communication vary by product category? • What is the difference between quantifiable and non-quantifiable outcomes in marketing? Provide an example. How do these outcomes affect the post-evaluation of branding and positioning strategies with regards to an IMC plan? How does a marketing plan justify the non-quantifiable tools in its strategy? MKT 498 Week 3 DQ 4 MKT 498 Week 3 DQ 5

  12. MKT 498 UOP Course Material • Select the product or service from the Integrated Marketing Discussion in Week Two. • Write a 1,600- to 2,000-word paper for which you first research the current customer base, buyer behavior, demographics, psychographics, lifestyle, geographic area, benefit segmentation, and user segmentation for the product or service your team is studying. • What is the relationship between a target market and selecting a distribution channel? How do the changes in the target market affect the design of the distribution channel? Provide an example. MKT 498 Week 3 Team Assignment Target Market and Competitive Advantage Paper MKT 498 Week 4 DQ 1

  13. MKT 498 UOP Course Material • What decisions go into selecting a distribution channel? What decisions go into selecting new distribution channels? What is the difference between a vertical and a horizontal distribution channel? Provide an example. • What effect has e-commerce had on traditional brick-and-mortar business? Provide at least two examples and explain the effects. How can a business determine what proportion of the budget should be allocated for e-commerce? How has e-commerce globalized the small business? MKT 498 Week 4 DQ 2 MKT 498 Week 4 DQ 3

  14. MKT 498 UOP Course Material • What is a value-added network? What are the advantages and disadvantages of selecting value-added networks? How does the distribution change with the different stages of the product life cycle? • Use the product or service that your Learning Team selected in the Integrated Marketing Discussion in Week Two. • Write a 700- to 1,050-word paper in which you identify one marketing option from each category below which would be realistic for the product or service examined. The categories are: advertising, personal selling, public relations, and promotions. MKT 498 Week 4 DQ 4 MKT 498 Week 4 Individual Assignment Alternative Marketing Options Paper

  15. MKT 498 UOP Course Material • Utilize the research from your Learning Team’s Target Market and Competitive Advantage Analysis in Week Three. • Create a 12-slide Microsoft® PowerPoint® presentation in which you develop and justify a Marketing Position Statement for the selected product or service. • Refer to the University Material: Integrated Marketing Communications (IMC) Plan and Presentation located on the student website. • Week 5 Team Assignment • I thought the breakdown could be as follows:1. Executive Summary and Introduction2. Opportunity Analysis Alicia MKT 498 Week 4 Team Assignment Marketing Position Statement Presentation MKT 498 Week 5 Team Assignment Integrated Marketing Communications (IMC) Plan Paper

  16. MKT 498 UOP Course Material