1 / 11

Managing Negative Feedback on Social Media: Strategies for Success

Discover effective strategies for handling negative feedback on your social media pages and ads. Learn how to engage positively with complaints, automate the removal of offensive comments, and know when to block negative users to maintain your online reputation. Understand the implications of negative interactions on your audience engagement and how to keep your content relevant to retain loyal followers. By following these guidelines, you can create a healthier social media environment and improve your brand perception.

vaughan-mckenzie
Download Presentation

Managing Negative Feedback on Social Media: Strategies for Success

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Session 6 Dealing With The Negative

  2. Agenda • How to deal with negative feedback on your page • How to deal with negative feedback on your ads • How & when to block negative people • How to automate removal of negative comments

  3. Why Are People Negative? • There is no “dislike” button • Facebook Used to Be Ad Free! • They use it to connect with friends

  4. How May People Interact with Your Page? • I don’t want to see this = they will see less updates • Hide all from xyz = never see again (unsubscribe equivalent) • Your posts will appear in less newsfeeds if it has a lot of these!

  5. How Many People React Badly? • Depending on your content…. • 1 out of 50 post views gets a negative response • Facebook fans are most likely to block ALL your page stories 60 times more likely than unfanning your page! • Your fans will remain loyal ONLY if your content is relevant!

  6. How can You Find Out?

  7. Complaints on Your Page • If people complain on your page, acknowledge it • Don’t remove it • Say you will contact them by PM • Don’t act defensive • Don’t blame them • Consider posting a comment such as “Our Customer Service team will be in touch shortly”

  8. How to deal with negative feedback on your ads • Remember – they didn’t ask to see these nor did they like your page • Consider removing rude or nasty comments • Read the Hubspot Case Study here http://www.jonloomer.com/2012/11/25/facebook-promoted-posts-abuse/

  9. How to automate removal of negative comments • Edit Page – Edit Settings • Page Moderation – add as many swear words and bad words as you can think of!

  10. How & when to block negative people • Click Hide next to the comment • Then Ban them if needed (same in Facebook Groups)

  11. Homework • Create a list of banned words for your page to make sure no one can use them!

More Related