DIGITAL MARKETING 1.WHAT IS DIGITAL MARKETING 2.Why digital marketing is important
1. What is Digital Marketing:- Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. 2. Why Digital Marketing Is Important Digital Media is so pervasive that consumers have access to Information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media.
Digital marketing Managing for customer relationships Digital marketing and its associated channels are important – but not to the exclusion of all else. It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, you need a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behavior and preferences, the more likely you are to engage them in lucrative interactions Digital Marketing Agencies Improve your Business A great digital marketing agency has the means take over your marketing from top to bottom. For starters, their business expertise allows them to Evaluate Your Brand’s Needs and Develop a Powerful Strategy That Maximizes Profits.
DIGITAL MARKETING AGENCIES BOOST ROI One of the most important services a digital marketing agency provides is a steady and reliable boost in your return on investment. Higher ROI means one thing, higher profits. Digital Marketing Tool to Use for grow your business INFOGRAPHICS :- Use when you want to explain something with visual aids. Label a map instead of taking 500 words to describe where all the countries are. Infographics are great to explain your competitive advantages,
BING SEARCH Lots of people use Internet Explorer and Bing is the default search tool. Several verticals like financial services do well on the Bing Search network. The ads are very cheap Google Search Advertise on search results relevant to your product or service. Powerful and productive if you know what search terms (keywords) you want to focus on. A waste of money if you don’t since Google Search ads are competitive. LINKEDIN ADS AND SOCIAL SELLING
LinkedIn is the king of B2B sales. Use a Premium LinkedIn account and these tactics to reach decision makers at any company. Marketing Automation These apps help develop a marketing strategy based in online tools. Setup a process map and these tools automate follow-ups and lead nurturing. Facebook Use Facebook to share interesting content to current/potential customers. Say you sell insurance. Share tips on how to negotiate deals and any current offers. Facebook’s paid options allow you to push your content to viewers outside of your influence.
Twitter Ads Twitter’s paid options are the new kid on the block. They represent another way for content to be shared. Twitter enables you to pay for retweets/shares of your content which will help people see your good content. E-Commerce Use eCommerce principles in all digital properties. Offer something online that people can say yes to - an appointment, consultation, seminar, webinar, eBook download etc. even if you don’t sell anything online. Setup an eCommerce website to move products online if you have products to sell. There is a lot of free (Open cart, Woo commerce, Ecommerce, Magento) and paid shopping cart software available (Shopify, ) depending on your budget. Any will suffice.
Remarketing Tools Ever been car-shopping online and notice the next time you’re on YouTube you see a commercial for cars? That’s remarketing and it’s done often (particularly in automotive digital marketing). Facebook, Google Display/YouTube Ads and Twitter allow you to market to people that have already visited your website or websites like it. Analytics Lots of tools are available to analyze your digital marketing performance. Never start a campaign without mechanisms to track how many times the campaign results in new business opportunities (conversions). Most advertising mediums give you the ability to track conversions.
SMM & SMO ACTIVITY PLAN Facebook