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Conservas Centauro. Kelsey Golden Rosa Goldstein Kevin Horn Evan McMillin. Global Environment. The Chilean fruit industry is ranked anywhere from first to fifth in the world in production of fruit. Global Environment.

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conservas centauro

Conservas Centauro

Kelsey Golden

Rosa Goldstein

Kevin Horn

Evan McMillin

global environment
Global Environment
  • The Chilean fruit industry is ranked anywhere from first to fifth in the world in production of fruit.
global environment3
Global Environment
  • The Chilean government has helped create this huge export industry through their promotion of industry since the 1970’s.
national environment
National Environment
  • The various climates and isolation of Chile make it ideal for fruit production.
    • Isolation means there is a lessened risk of crop damage from plagues and viruses
    • Variety of climates allows for production of many different types of fruit
  • The fruit industry is seen as an important sector for growth in the Chilean economy and is encouraged by the government to expand.
  • Company founded by Luis Bozzolo & Sons in 1908.
  • Located in Quillota
    • 120 km north of Santiago
    • Town famous for fruit and vegetable production
  • Originally dedicated to production of tomato paste
  • After WWII:
    • Production of canned legumes (green beans, corn, peas)
  • 1950’s
    • Began canning peaches, apricots, and strawberries, and jams
    • Began manufacturing their own containers
      • Making them more self-sufficient
history export phase
History: Export Phase
  • 1985
    • Shipment of canned cherries to Japan
  • 1987
    • Shipment of canned tomatoes to North America
  • 1994
    • Shipment of tomato paste to Asia, North America, and South America


  • Peeled Tomato with or without Basil
  • Diced Tomatoes
  • Crushed Tomato
  • Tomato Paste
  • Asparagus Spears or Heads
  • Sweet Corn
  • Red Pepper/Bell Pepper (Peeled Completely)
  • Sliced and Unpeeled Red Peppers
  • Diced and Peeled Red Pepper
  • Hearts of Palm
  • Black Olives


  • Fruits
  • Halved, Sliced, or Diced Peaches
  • Halved Pears
  • Halved Apricots
  • Cherries
  • Peeled Grapes
  • Strawberries
  • Sliced Pineapples
  • Pineapple Tidbits
  • Fruit Cocktail
  • Fruit Macedonia
  • Papayas
  • Prepared Plates
  • Pork and Beans
  • Chili Beans
  • Ravioli with Tomato Sauce
chile is ranked as
Chile is ranked as…
  • 17th amongst the world’s leading food exporting countries
  • 1st World exporter of table grapes
  • 1st Southern Hemisphere exporter of apples
  • 1st World exporter of plums
  • 1st Southern Hemisphere exporter of peaches and nectarines
  • 1st Southern Hemisphere exporter of pears
  • 2nd World exporter of kiwis
  • 1st Southern Hemisphere exporter of blueberries
  • 3rd World exporter of raspberries
  • 1st World exporter of dehydrated bell peppers
  • 1st Southern Hemisphere exporter of tomato paste
  • 1st World exporter of dehydrated apples
  • 1st Southern Hemisphere exporter of raisins, prunes, nuts and almonds
  • 1st Southern Hemisphere exporter of frozen raspberries and strawberries
  • 2nd Southern Hemisphere exporter of apple and grape juice
  • 2nd Southern Hemisphere exporter of canned peaches
  • 2nd World exporter of salmon
  • 5th World exporter of wine
  • Totals: 166,117

million US$

canned foods industry
Canned Foods Industry

Product Categories

  • Canned Fruits
  • Canned Vegetables
  • Canned Prepared Food/Ready Meals
  • Canned Fish / Shellfish
  • Canned Pasta/Noodles
  • Canned Meat Products
  • Canned Desserts
opportunities challenges
Opportunities / Challenges
    • Conservas Centauro
  • Don’t compete on global market
  • No innovation
  • Family run and owned
  • Follows Chilean business culture
    • Chile
  • Abundant natural resources
  • Climate- pests/diseases, seasonality,

staggered harvests

  • Committed to free trade
first stage of production
First Stage of Production
  • Raw materials:
    • Fruits
    • Vegetables
  • Raw materials purchased from local farms
engineering principles
Engineering Principles
  • Machinery required for cleaning and packaging the fruit
    • Imported from other countries (Argentina, Spain, Italy, U.S.)
    • Limited technological development in Chile
    • Do not have the money to advance their technology
how the food is processed
How the Food is Processed
  • Canning
    • Take freshest fruits and vegetables
    • Heat to 250˚F
    • Put in air-tight can
safety concerns
Safety Concerns
  • In other South American countries:
    • Barcode on boxes to identify fruits’ origins (harvesting plot), picking time, quality
    • Assigned to homogeneous batches
      • Based on physical and chemical analysis
    • Database created to trace history of the fruits back to their harvesting plot
environmental concerns
Environmental Concerns
  • Pesticides
    • Alachlor
    • Atrazine
    • Methoxychlor
  • Issues:
    • Runoff of pesticides can make way into nearby water sources
    • Growth defects in plants
    • Can cause disease in humans
  • Managers of company consist of descendants of the original family
    • Have Masters Degrees
  • Most employees are not professionally educated or trained