Chatbots in Advertising & Publishing: Is it Worth Investing?

1. Chatbots in Advertising & Publishing: Is it Worth Investing? Today, companies struggle to create an ad that is efficient and successful. Now almost all brands create ads on websites, blogs, social media, and networks. But these platforms are awash in information, and it becomes overwhelming for many people. A TechRepublic study states that: ● Advertisers spent $ 7.4 billion on misplaced ads in 2016 ● Click-through rates for display ads generate a 0.35% success rate. ● 40% of ads are not seen by living people ● 38% of American adults have installed an ad blocker to restore their online experiences. This is where advertisements using chatbots can help you. For instance, Facebook is a social network that currently has more than ​2 billion users​. This wide audience gives businesses excellent possibilities for advertising. Along with chatbots, Facebook ads offer a great way to have a personalized conversation between a business and a customer. With this arises two main questions, for those who are new, of course, ​1. What is Chatbot Advertising & Publishing? & 2. What is the benefit of investing in a chatbot?

2. What Is Chatbot Advertising? To use the full potential of social media advertising, you first need a chatbot. A chatbot is a service driven by rules and sometimes artificial intelligence. Users communicate with a chatbot through the chat interface, similar to how they would talk to a real person. When creating targeted advertising on social media channels, a user would come across your ad. If they are interested, they will click the button with CTA to start the conversation with a chatbot on Messenger. By instantly contacting the user, a chatbot increases its chances of closing a deal. Simultaneously, a chatbot qualifies leads so that employees don't waste time on leads that would eventually result in dead ends. A bot would ask a person some questions and collect

3. the necessary data. If your bot is integrated with CRM, information about a lead will automatically be sent there. You can always ​hire developers​​to integrate such cool features into your websites as well. 7 Reasons Why Companies Should Invest In Chatbots: 1. You take into account the communication habits of your customers As the number of communication channels is constantly increasing, a company cannot be present on all of these. With a chatbot, you can target most of these channels, e.g., your website, messaging services, communication through your application or phone system. In this way, users can use their usual communication channels. For instance, ​85 percent​ of Critical Channel of Choice Report participants expect businesses to connect different channels online and offline seamlessly. Hiring the right ​software development company ​and investing in a chatbot is the right choice for your business' future. 2. Create a personal and intuitive customer experience Chatbots use natural language-based input methods. That is why users can ask their questions naturally and communicate with the chatbot as if they were talking to a coworker or friend. Due to the huge progress made in natural language processing in recent years, the quality of chatbot conversations is getting better and better and becoming more interesting and personal for many users. Finding information on a website or in an application is less intuitive. In most cases, it takes several steps until you have clicked on the desired information. A chatbot makes these steps redundant. Additionally, chatbots also offer a personalized user experience. How? Depending on the questions the user asks, the bot's answers will be different. Especially bots that are not based on rules and use artificial intelligence instead learn with every user interaction. The data you collect while interacting with your customers also helps you improve the customer experience. For instance, you can utilize this data to create custom content for your target group's problems. Or you can use the data for specific customer communication, especially if a customer contacts you more frequently.

4. 3. Offer your customers relevant information A common problem with Internet research is that sometimes it takes too much time to find the relevant information. But when it comes to chatbot, it can provide support to find relevant information. The information available on a website or in an application can quickly overwhelm users and is not always relevant to them. For instance, if you are looking for a new mobile phone deal, the available options might confuse you. However, if you know that you are looking for a deal with a minimum data volume of 5 GB and a flat phone rate, a chatbot can filter the available deals and only offer you the relevant ones.

5. 4. You provide availability 24 hours a day, 7 days a week Probably all of us have waited for hours in the waiting loop for a hotline and listening to music from the hotline for years like a donkey. Who wouldn't trade this experience for a charming chatbot? A bot is available round the clock. A Userlike study confirms that consumers appreciate this feature: ​68%​ of respondents say that quick feedback is the most positive aspect of chatbot communication. With a chatbot, you can offer your customers a contact point available ​24 hours ​a day, even if there is no employee in the office. Your chatbot reliably takes care of your customers' communication, no matter what time of day or even weekends. If there is a problem that your chatbot cannot solve, there is always the possibility that the conversation will be forwarded to a human employee. During opening hours, forwarding can be done directly in the chat. Outside of opening hours, the employee can contact you by email the next business day. Especially in times of crisis, this is a huge advantage. For example, the direct line to Corona in Austria was heavily overloaded at the beginning of the blockade. Waiting times of more than an hour were common. At this point, a specially developed artificial intelligence assistant could have provided massive support to the hotline staff by answering inquiries. 5. You can generate leads automatically You have probably noticed that since mid-2019, Facebook offers the option to generate leads through a chatbot. Users can access your chatbot through a display ad and interact with it. By interacting with the bot, they can get more information about your offer and, if they are interested, leave their contact details for more information or an inquiry. The advantage: cold calling for your sales team is no longer necessary. Because the bot now assumes this task. Only if a user is interested in your offer and has also provided his/her contact details, the sales team takes over. At this point, the potential customer already knows about your request, which makes it simpler for your sales team to start the conversation. A chatbot can also support automated lead generation on your website and even qualify leads, which can be sent to the sales team. All you need is to outsource the right ​software development agency in India ​and incorporate chatbots in your digital business aids.

6. 6. You can plan your resources smartly and save money According to IBM, companies handle ​265 billion​ customer inquiries each year. This translates to costs of around ​$ 1.3 billion​. A chatbot can save up to ​30 percent​ of these costs. As discussed earlier, many tasks that would otherwise have to be handled by customer service or sales can be taken care of bya chatbot. Above all, frequently recurring customer questions or cold communications can generally be addressed very well by a chatbot. 7.Take advantage of your company data Data is the raw material of the 21st century and each company has vast amounts of data in digitized form, such as manuals, guidelines, FAQs, databases, or instructions.

7. Though in most companies, these treasures are scattered across different departments and there is no overview of the available data, and often the answers to the questions that arise cannot be found. With the help of conversational AI, this data can be made available in natural languages too. This forces you not only to structure your data and set up an internal knowledge database, but it also needs to be modeled further in the form of a knowledge graph, for example, to be available via conversational AI. This will not only help you build your data with scalable systems, but it will also start your organizational learning process, which will be essential in the future. Chatbots and voice assistants are more than just tools. They are part of a comprehensive transformation process and will change the process of how we obtain information. Final Words By now, you have the answer to the question, "Is chatbot worth investing?" I hope I could give you enough reasons to believe how vital chatbot is for the future of your business and advertising & publishing. In case you have made up your mind and are willing to invest, the next step is to get in touch with the ​chatbot companies in India​​and give your business the gift of success. If you have any other queries or suggestions, please feel free to comment below.