Bring AI In Marketing And See The Changes It Will Bring To You In 2021

1. Use AI In Marketing & See The Changes It Will Bring For You in 2021 The internet savvy world waits for no one. We do online marketing and receive customer responses online, as well. Digital Marketers perceive that customers want everything to be delivered in real-time; otherwise, it will become difficult for them to acquire and retain their customers. Technology can make things possible for you as a marketer. But which technology will add the most dramatic effect and prove to be a viable approach? ​Artificial Intelligence in marketing is a sort of incremental innovation which will help you in understanding the root causes of challenges​.

2. Not only B2C companies, but even the smaller businesses can also similarly use AI. Kelton Global in collaboration with BlueShift conducted a survey based on interviews with 514 B2C marketers distributed across several industries, including retails and e-commerce, consumer finance, digital media & publishing and found that 76% of the respondents are in senior-level positions in B2C marketing companies. The study reveals that ​60% of marketers are planning to increase the use of AI in the next 12 months​. Source Digital Marketers are selectively adopting more AI-based apps into their tech stacks, and it is going to benefit in a big way in 2021 and beyond. Let’s see how AI in marketing is going to fill the gap marketers are facing. AI has proved to be a catalyst for marketers Marketers are adopting AI to improve ​real-time personalisation of their customer interaction. They are focusing on real-time responsiveness by optimising campaigns and strategies.

3. Source To achieve the goals, Digital Marketers rely on AI to provide contextual, relevant insights in comparison to the existing data collection and analysis techniques. ​86% of the organisations feels that they are facing challenges in creating a personalised experience. This contributes to being one of the factors for adopting AI in marketing. Avail ​staff augmentation services​ at affordable costs AI peeping into marketing to deliver quick responses to its customers 44% of the marketers in the organisation say that by integrating AI into marketing has improved the ​speed and quality of responses​ of their customers.

4. It’s worth investing in AI because, because before this, they were not getting useful insights into the different dimensions of the customer’s journey with the help of their existing technology stacks. Marketers Martech Stats says that marketers are leveraging AI to enhance the customer experience throughout their entire customer journey. Source Adopting AI helps in achieving higher revenues 58% of the marketers report that they have grown competitively stronger in terms of revenue by allowing AI to merge in their marketing domain. This helps them generate higher ROI (49 per cent) and greater customer engagement (57 per cent) that will enable them to outpace their peers.

5. Source With the help of AI, marketers can track past behaviour of its customers’ data, make ​better use of transactions​ which helps them in driving more significant revenue than its peers. Read more: ​How to build a mobile app that makes money AI for personalization 95% of marketers report that they do not personalise at 1:1 level because it is seemingly unattainable. As per the Kelton Global Analysis, ​81% of the AI-literate marketers who make use of AI and machine-based learning exceed their revenue goal by at least ​30%​.

6. Source Approx ​36% of the marketers report that their marketing department spends a lot of time collecting, aggregating and distilling the information rather than executing it. These AI-based modelling tools effectively plans and runs campaigns to improve the accuracy and speed of cross-channel personalisation. Source

7. AI-Augmented chatbots AI-powered Chatbots are the most common way through which customers interact with Artificial Intelligence. They are human-like assistants but not human. However, they can easily pull relevant data from the specified content typed by the customer and give the responses accordingly. Till now, we have seen enterprises using these custom chatbots, but small teams are also embracing these tech using applications like MobileMonket, Drift, or Facebook Messenger. Research by Juniper estimates that retail chatbots powered with AI can save industry’s $11.5 billion and in turn can generate $112 billion in revenue. AI optimises marketing performance Marketers who have implemented AI into their marketing can see ​real-time results after this.

8. Artificial Intelligence is no more hype now as it is quickly abridging the gap between the marketers and their accomplishments. Marketers who implement AI/predictive modelling tools cater to a variety of benefits, including optimising marketing performance and driving revenue growth. But, now, marketers with AI expertise can see a reduction in the lag time of aggregating data to the point where it can be used. They act more responsively ( up to 44%) to customer preferences and behaviours. AI-enhanced PPC campaigns Google uses AI-based noise-cancelling features in its video communication service Google Meet. Andrew Miller, Co-Founder of Workshop Digital, says that AI has overturned a lot of longstanding PPC best practices. AI and ML-based approaches are helping PPC analysts to spend less time on crunching data, thus giving more time on strategy development. AI-Driven data insights

9. Marketers love data and spend hours on analytics, reports and spreadsheets. At times, it becomes a headache for growth-minded marketers to recognise patterns and dig opportunities from this colossal amount of data. Here, AI comes as a helping hand and puts insights outside of human capability. ​Tommy Levi, Director of Data Products, Unbounce says that with the data analysis and ML, the digital marketers can look into a large amount of data than a human being can do thus bringing more conversion rates through real and data-driven patterns. The Bottom Lines No technology can prove itself as a one-size-fits-all solution. Digital Marketers are investing in this technology trend because they are now convinced of using it and have realised that it will go mainstream in marketing. The transformation has begun, and it is the time for you to accept the changes and make it a part of your marketing domain. AI and Marketing, coupled together, has ​tremendously benefited businesses of all sizes. AI in Marketing can rock the foundations of optimising the highest-converting campaigns. It is widely accepted and will continue to be in 2021 and beyond. In case you are also looking to implement AI in marketing, ​hire AI developers in India from the best software development company.