communicating sustainability aashe 2011 shana weber phd princeton university n.
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Communicating Sustainability AASHE 2011 Shana Weber, PhD, Princeton University

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  1. Communicating SustainabilityAASHE 2011Shana Weber, PhD, Princeton University

  2. Lenses of Comm 1) news-media stories 2) fundraising "sell” 3) educational/informative 4) behavior change/action

  3. Goals • A communication strategy • Community focus – global impact • Training students in intellectual rigor, versatility and expression • Peer-to-peer culture transformation through media arts • Fun!

  4. Questions • What is the link between comm and culture change? • Why is communication under-valued? • Who can we partner with? • Can digital replace the physical?

  5. Take-Aways • Develop a communication strategy • Demonstrate its value • Engage students • Build partnerships • Lobby for dedicated support