Airport Business Ownership Seminar: Equipping Emerging Entrepreneurs for Concession Success

1. Meeting Host andPresenting Sponsor “Preparing the Emerging Business Owner for Participation in the Concession Space” Presented by: John Cugasi, SVP Planning and Development, The Paradies Shops December 3, 2012

2. Overview Meeting Host andPresenting Sponsor • Airport vs Street business model differences • Concept Strategy • Due Diligence efforts • Adding Value as an owner (Roles and Responsibilities) • Preparation – Steps you can take now

3. Airports vs Street – Know the Difference!

4. Key Business Model Differences • Sales per square foot • Margin/Pricing • Rent • Labor Cost • Operating Hours • Construction Costs • Distribution

5. Concept Strategy Considerations • Enplanements • Capture rate • Historical spend • Business vs Leisure • Dwell Time • Airport Preferences • Detailed specifications • Local vs national • Design Criteria and Branding

6. Concept Strategy Travel Store/Convenience – Z Market

7. Concept Strategy The Decline of Books and Reading Materials

8. Concept Strategy Localized Travel Market – Sweet Auburn Atlanta

9. Concept Strategy Food focused concepts - Napa Farms SFO

10. Concept Strategy Electronics Explosion

11. Concept Strategy Jewelry - Pandora

12. Concept Strategy Personal Care – Kiehl’s

13. Concept Strategy Fashion – Michael Kors

14. Due Diligence Efforts

15. Due Diligence: Do you understand and agree with the pro forma? • Sales per enplanement rationale • Margin - does it reflect pricing strategy? • Expense items – in line with historical experience? • Capital investment levels – realistic and reflecting airport environment and size of store? • ROI and payback – are these acceptable and consistent with your business plan?

16. Due Diligence: Are you intimately familiar with your lease? • LOD and lease line considerations • Operating hours • Use Clauses • Take back or use of additional space • CAM, Marketing or other charges • Distribution charges and policy • Protection in event of serious traffic loss

17. Ownership Responsibilities - Pro Rata investment in all aspects of the business • Capital Contributions • Roles and Responsibilities – day to day management of the business • Major business decisions • Ongoing communication

18. Attributes of a Successful Airport Retail Business Owner • Knowledgeable and conversant with business details • Strong and consistent presence in the business • Customer focused • Responsive to the business and airport’s needs • Innovative – Continuously looking for improvement • Outstanding communication skills • A passionate sense of community

19. Community – a key differentiator!

20. What can you do now to prepare for a possible opportunity? • Get Certified - Codes matter! • Meet with the airport • Attend all relevant public meetings and outreach events • Obtain a list of attendees, research them and reach out to those of interest • Spend time watching and observing airport businesses • Get copies of airports concessions reporting (if available) • Get a copy of a recent airport lease and review carefully • Develop and continue to own your business plan