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A Customer Loyalty Program For Polar Technology For Polar Distributors

A Customer Loyalty Program For Polar Technology For Polar Distributors. Purpose. Develop relationships with technicians & contractors Engage on common ground issues Develop loyalty Motivate to action Drive $ sales to distributors. Simply put….

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A Customer Loyalty Program For Polar Technology For Polar Distributors

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  1. A Customer Loyalty Program For Polar Technology For Polar Distributors

  2. Purpose • Develop relationships with technicians & contractors • Engage on common ground issues • Develop loyalty • Motivate to action • Drive $ sales to distributors

  3. Simply put…

  4. Platform for Communications & Sales Motivation • Develop a national database • Develop regional, local or dealer-dedicated program • Communicate to appropriate database • Track response

  5. HVAC Distributor • Polar-specific events and programs • Non-competitive programs and events • Cover costs through dealer marketing funds • Total control over program components

  6. Polar Technology • Manages communications through EcoTech network • Provide infrastructure for transactional network • Data tracking • Coordinated network • Cards • EcoTech website (www.polarresponsiblerecovery.com)

  7. Dedicated customer number to allow access to EcoTech network. • Customized login & password • Co-Branding available • Totally FREE to members

  8. Register card online: www.polarresponsiblerecovery.com

  9. Request a card online: www.polarresponsiblerecovery.com

  10. Branch Sign-Up

  11. Polarresponsiblerecovery.com Networking Training Information & Education News Events Promotions & Discounts

  12. HVACMall • All companies & branches offering special programs are listed • By State/City/Company (Branch) • Program details & expirations

  13. Training & Education • EPA • OSHA • Refrigerant Gas • Tutorials & Training Materials • HVAC Calculators

  14. EcoTech Transactional Network • Terminal-based • 100% customer controlled • Terminals activated for events only – or – • Programmed as needed • Tracking • Customer value data

  15. Terminals • Validate card • Recognize pre-programmed transactions • No effect on how payments are made

  16. Polar-Only Events • $1/transaction • $75/event fee

  17. Ongoing Events • Coordination with dealer marketing funds: • $1/transaction • $50/month maintenance • $75 1-time sign-up fee • No monthly maintenance

  18. Rolling Out Program • Distributor sales force calling on customers • Event-driven sign-ups • Customer databases • Proprietary • National databases • Unified Group • MCAA • ACCA • IHACI

  19. A Customer Loyalty Program For Polar Technology For Polar Distributors

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