1 / 33

the Whimsical World of WHEEling - PowerPoint PPT Presentation

  • Uploaded on

Chosen Task 1 – Momentum Main Topic Cycling in Singapore Aim To encourage more people in Singapore to take up cycling as a sport, for transport or as a new hobby. Trends in Cycling Cycling is Good! How We Researched Our Masterplan Future of Cycling.

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about ' the Whimsical World of WHEEling' - varian

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

Chosen Task 1 – MomentumMain TopicCycling in SingaporeAim To encourage more people in Singapore to take up cycling as a sport, for transport or as a new hobby.

  • Trends in Cycling

  • Cycling is Good!

  • How We Researched

  • Our Masterplan

  • Future of Cycling

the Whimsical World of WHEEling

  • Government Efforts

  • Reasons why People cycle

  • Development Online

  • Cycling Organisations in Singapore

  • Professional Cycling

Cycling on pedestrian pavements illegal

Reviewing traffic law

Traffic police

Links major parks, nature sites, residential and urban areas

The National Parks Board (NParks)

Park Connector Network (PCN)

Improvement of cycling infrastructure

Tampines MP Irene Ng

Parliamentary debates

Government efforts

East Coast Park

  • Traveling

Eg. Victoria Junior College students cycle to school

  • Leisure activity

Singapore Amateur Cycling Association (SACA)

Safe Cycling Task Force

  • Internet forums and web logs

  • Organisations

Samuel Yang

Best ASEAN Rider

Khoo Swee Chiow cycled from Penang to Singapore and from Singapore to Beijing in 2003.

Frances E. Willard, How I Learned to Ride the Bicycle

"She who succeeds in gaining the mastery of the bicycle will gain the mastery of life."


Emotional benefits

Focus group with Raffles Riders

  • Cycling cultivates a sense of adventure & independence in the young

  • Stress relief

  • Opportunity to socialise

  • Primary Research

    • To anchor our research content locally

  • Secondary Research

    • To find out more about the state of cycling development locally and overseas

    • To predict the benefits of cycling

    • To help in brainstorming strategies to drive momentum

  • Secondary

    • Library

    • Online

    • Newspapers

  • Primary

    • Surveys

    • Interviews

    • Focus Group Discussions



  • Information Booklets

  • Cycling Clinics

  • Bicycle Rental Service



  • Cyclathon Singapore


  • Containing cycling-related information

  • To be distributed to the general public


  • Lack of awareness; information is essential

  • Misconceptions and even fear present

  • Available cycling guides are unsuitable

Information in the booklets

  • Determined by Survey

  • Cycling rules

  • Cycling routes

  • Bicycle maintenance tips

  • Bicycle organisation contact details

  • Prewriting Stage

    • Identifying Authors

    • Identifying Source of Funding

  • Writing Stage

  • Post Writing Stage

    • Distribution

    • Post mortem

    • Revised Editions

  • High Interest Level

  • Funding by government is likely

  • Qualified authors are available

  • Putting information in a local context would greatly increase applicability


  • Either free of charge or for a nominal fee

  • At Community Centres (CCs) or schools

  • Can be combined with School CIP

  • Conducted by SACA, or students under their guidance

  • Feasible?

    • SACA has experience in programmes similar to this, particularly partnering the CCs, and are better poised to conduct the clinics

    • A large student population is available for CIP-linked clinics to draw on as volunteers

    • Publicity will attract more people to sign up


  • A system to rent out bicycles in HDB heartlands


  • Convenience

  • Caters to occasional and those who don’t own bikes

  • Reduce hassle in finding parking spaces

  • Many would like to cycle for leisure or transport

Inspiration: NTUC Income’s Townbike

  • Bikes parked at HDB flat void decks

  • Bikes unlock after sending an SMS to the rental station

  • Bikes specially designed to deter theft and withstand vandalism

  • Currently found in Bukit Batok


Adopt and Adapt: Expanding the Townbike system

  • Revamp payment system

    • an ez-link based system

  • Extend locations

    • MRT stations

    • CCs

    • Schools


  • Funding

    • Commercial interest from SMRT Corp.

    • Philanthropic interest from Lee Foundation or other charities

    • Government funds from CCs

    • Other sources of revenue from selling advertising space on rental stations and bicycles

  • The system would complement the Park-and-Ride scheme at MRT stations

  • Ways to Counter Problems

    • People rarely rent bicycles

      • Promotional campaigns

    • Avid cyclists already own bicycles

      • Target occasional cyclists

    • Theft, vandalism

      • Custom-designed tamper-proof or very cheap bicycles

    • Maintenance an issue

      • Special staff members or volunteers from community service programmes


    • A bicycle race through Singapore’s road networks, akin to a walkathon


    • Publicity for fun cycling

    • Cycling more attractive

    • Opportunity to socialise

    Details of Cyclathon

    • Organised by SACA & the Sports Council

    • On park connectors or roads

    • During a weekend, to attract more cyclists

    • Different categories

      • Competitive for professionals

      • Non-competitive for amateurs

    • Fund-raising and educational funfair at finishing location

    Ways to Counter Problems

    • Poor turnout

      • Publicity

    • “I’m too old/unfit to participate” mentality

      • Promotional campaign to dispel misconceptions

      • Plan cyclathon with participants’ needs in mind

    • Too few local professional cyclists

      • Invite foreign professional cyclists

      • Host international cycling events in Singapore, with cyclathon as a fringe event