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Mailpiece Design With Pricing in Mind GBPCC April 21, 2011 Presenter: Andr ée Kater, Mgr. BMEU, AL District PowerPoint Presentation
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Mailpiece Design With Pricing in Mind GBPCC April 21, 2011 Presenter: Andr ée Kater, Mgr. BMEU, AL District. Agenda. Standardized addressing Machinable and nonmachinable Automation letters and automation flats Barcoding formats Evaluation tools MERLIN Mail processing equipment.

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Presentation Transcript
slide1
Mailpiece Design

With

Pricing in Mind

GBPCC

April 21, 2011

Presenter: Andrée Kater, Mgr.

BMEU, AL District

agenda
Agenda
  • Standardized addressing
  • Machinable and nonmachinable
  • Automation letters and automation flats
  • Barcoding formats
  • Evaluation tools
  • MERLIN
  • Mail processing equipment
slide3
The HEART
  • of any mailpiece is
  • the delivery address
slide4

PRESORTED

STANDARD

U.S.POSTAGE

PAID

VARTEC

  • NON-ADDRESS DATA #JAN00 000 CA#1508 LT 52
  • INFORMATION / ATTN MR J BROWN
  • RECIPIENT CENTRAL LIBRARY
  • DELIVERY ADDRESS 3915 E CHAIN BRIDGE RD
  • CITY, STATE, ZIP CODE FAIRFAX VA 22030-3999

Standardized Addressing Format.

slide5

Postal Addressing

Standards

____________________

Postal Addressing Standards

PUB 28

Best resource

for comprehensive

addressing information

Available online at http://pe.usps.gov/text/pub28/welcome.htm

Publication 28 July 2008

machinable letters
Machinable Letters
  • Complete delivery address
  • No nonmachinable characteristics
  • May be prepared as letters, folded self-mailers, or booklets
  • Booklets and folded self-mailers must be tabbed according to DMM specifications
slide7

Machinable Letters

Maximum Weight

Presort First-Class Mail = 3.3 ounces

Standard Mail = 3.3 ounces

slide8

PRESORTED

FIRST CLASS

POSTAGE PAID

PERMIT NO. 23

NORMAN, OK

Square

MR JOHN CORREY 111 MAIN ST

CITY, STATE ZIP CODE

Aspect Ratio

Nonmachinable Characteristics

Length divided by height must be at least 1.3 but not more than 2.5

Address parallel to

shorter dimension

slide9

Nonmachinable Characteristics

Mailpieces over 4 ¼ inches high or 6 inches long

Must be at least .009 inch

Thick

4 ¼”

AMY JONES

4532 WEST DRIVE

SAN ANTONIO TX 78284-9623

6”

nonmachinable characteristics
Nonmachinable Characteristics

Pieces that are polywrapped,orhaveclasps, strings, or buttons or envelopes not made of paper

Pieces that contain odd-shaped contents

Pieces that are too rigid

slide11

KOI FARM

P.O. BOX 999

NORMAN OK 73070-0999

STD PRSRTD

U.S.POSTAGE

PAID

NORMAN, OK

PERMIT NO. 353

FRANK FISHER

52 BOGGESS ST

BUCKHANNON WV 26201-2144

FOLD

Nonmachinable Characteristics

A folded self-mailer that is not folded and tabbed according to DMM specifications

slide12

Nonmachinable Characteristics

Booklets that are not tabbed per DMM

or spine at the top

SPINE

CHURCH OF NCED

P.O. BOX 999

NCED OK 73070-0999

NONPROFIT

U.S.POSTAGE

PAID

NCED, OK

PERMIT NO. 999

NONPROFIT

U.S.POSTAGE

PAID

NCED, OK

PERMIT NO. 999

CHURCH OF NCED

P.O. BOX 999

NCED OK 73070-0999

8¼”

SPINE

OCCUPANT

52 BOGGESS ST

BUCKHANNON WV 26201-2144

OCCUPANT

52 BOGGESS ST

BUCKHANNON WV 26201-2144

Machinable

with tabs per DMM

Nonmachinable

regardless of tabs

slide13

Nonmachinable Characteristics

Letters with nonmachinable characteristics

  • First-Class Mail 3.3 ounces or less pays Nonmachinable Surcharge
  • Standard Mail letters 3.3 ounces or less charged Nonmachinable Price
  • Standard Mail letters over 3.3 up to 3.5 ounces charged the non-automation flat price
slide14

Automation Letters

Automation lettersmust meet standards for flexibility

slide15

Mail

Designers

INC

Automation Letters

Paper Stock

Mail

Designers

INC

slide16

National Postal Forum

810 Mount Vernon PL NW

Washington DC 20001-3614

National Postal Forum

810 Mount Vernon PL NW

Washington DC 20001-3614

National Postal Forum

810 Mount Vernon PL NW

Washington DC 20001-3614

Automation Letters

Print Contrast

slide17

National Postal Forum

810 Mount Vernon PL NW

Washington DC 20001-3614

National Postal Forum

810 Mount Vernon PL NW

Washington DC 20001-3614

Print Reflectance

slide21

Automation Flats

  • AFSM 100 Compatibility
  • Flexibility
  • Uniform Thickness
  • Rectangular
  • Deflection
  • Size Standards
slide22

Standard Mail

  • Too rigid
  • Longer than 15” up to 15-3/4”
  • Thicker than ¾” up to 1-1/4”
slide23

First-Class

  • Too rigid
  • Longer than 15”
  • Thicker than ¾”
deflection test
Deflection Test

An automation flat-size mailpiece must meet maximum deflection standards

For pieces 10 inches or longer:

1. Place the piece with the length perpendicular to the edge of a flat surface and extend the piece 5 inches off the surface. Turn the piece around and repeat the process.

2. The piece is automation-compatible if it does not droop more than 4 inches vertically.

deflection test28
Deflection Test

For pieces less than 10 inches long:

1. Place the piece with the length perpendicular to the edge of a flat surface and extend the piece one-half of its length off the surface. Turn the piece around and repeat the process.

2. The piece is automation-compatible if it does not droop more than 1 inch less than the extended length. For example, a piece 8 inches long would extend 4 inches off a flat surface. It must not droop more than 3 inches vertically.

slide29
Quality Mailpiece Design

$aves Dollars and Makes $ense

slide30

Templates

Notice 3-A

templates
Templates

Notice 67

templates32
Templates

Notice 3-S

templates33
Templates

Notice 04-A

eyepiece reticle template
Eyepiece Reticle Template

Purpose:Evaluate Barcodes

tmi digital micrometer
TMI DIGITAL MICROMETER

Measures paper thickness

slide37

PANTONE

225U

5 parts PANTONE Rhod. Red

3 parts PANTONE Rubine Red

8 parts PANTONE Trans. White

PANTONE

301U

13 parts PANTONE Process Blue

3 parts PANTONE Reflex Blue

1/2 parts PANTONE Black

PANTONE

375U

12 parts PANTONE Yellow

4 parts PANTONE Green

PANTONE COLOR GUIDE

barcodes
Barcodes

Intelligent Mail Barcode

PLANET Code™

POSTNET Code

slide41

RBCS

LMLM

Mail Processing Equipment

Manual

Manual

1- AFCS

Manual

2-MLOCR

3-DBCS

4-DPBCS

slide42

Mailpiece Design with Pricing in Mind

  • Save money with quality mailpiece design
  • Save time with the advantages of automated processing