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Why your business needs to go global

Why your business needs to go global. Imagination is more important than Knowledge. Albert Einstein. Background. 2000. 2008. Going Global Characteristics of successful companies who export. Imaginative Unique Creative Quality. Differentiation. Style. Excellence.

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Why your business needs to go global

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  1. Why yourbusinessneeds to go global

  2. Imagination is more important than Knowledge Albert Einstein

  3. Background 2000 2008

  4. Going GlobalCharacteristics of successful companies who export • Imaginative • Unique • Creative • Quality Differentiation Style Excellence Ingenious Passion

  5. Imaginative 2007 2012

  6. Unique

  7. Creative

  8. Style 1826

  9. Quality 1825 2012

  10. Excellence 2012 Made in the South West Awards green fuels 2013 Royal Warrant

  11. Ingenious 1993 50 Countries

  12. Differentiation 1904

  13. Passion 1335 2011

  14. The world awaitsEconomic growth forecast 3bn Population Russia 144 m China 1.3bn India 1.2bn Brazil 200 m

  15. Dominant export markets for South West, Germany, France and US The world awaitsChoosing your market(s) • Mature Markets • US (£33bn) • Germany (£24.8bn) • France (£17.4bn) • Netherlands (£17.9bn) • Ireland (£15.3bn) • Belgium (£10.5bn) • Spain (£8.9bn) • Italy (£8.2bn) • Growth Economy Markets • Brazil (£2.2bn) • Russia (£3.6bn) • India (£2.9bn) • China (£5.3bn) • Fast Emerging Markets • Africa • Asia Pacific • Saudi Arabia • UAE • Latin America • Turkey 45% Ireland Pop 4.5m £15.3bn

  16. Changing worldThe world is converging • Rapid growth in internet access • Demographics • Western World longlives, small families • Developing World short lives, large families ‘The Asian Tilt’ - The move from West to East Emerging markets are drivers for recovery

  17. Changing world The world is converging For example... 1.3bn population in China 314m middle class in 5 yrs Shenzhen 12m population 100m urban residents since 2006

  18. Changing worldThe world is converging Developing world Healthier Living longer Wealthier Spending power USA 80 70 2008 60 Life Expectancy 50 30 Vietnam 15 1964 1 2 3 4 5 6 7 8 Children per Woman (Fertility) Source: Hans Rosling - Gapminder Foundation

  19. The world awaitsBuying from British Firms Telecoms Construction Energy Technologies Financial Services Food & Drink Power Generation Telecoms Transportation Industrial Equipment Pharma/Medical Power Generation Industrial Machinery Advanced Engineering Pharma/Medical Automotive Transportation Pharma/Medical Scientific Instruments Pumps & Compressors Earth Moving Equip

  20. UK companiesthat export are responsible for 60% of national productivitygrowth Why your business needs to go globalBecome more dynamic, innovative and successful • Companies that export: • More productive and innovative than non-exporters • More resilient to an economic downturn • Improve their financial performance • Boost their international profile and brand recognition / value • Are more likely to stay in business 60% Source: Nottingham University / UK Trade & Investment

  21. Evidence shows that new exporters are likely to improvetheirproductivity by a third in their first year What gets people into export?Some common methods of how companies become exporters • Unsolicited enquiry or order • Enquiry from a prospective agent • Follow up suggestion of colleagues, suppliers or friends • Attended an international trade event • Relatives live there 33% Or....it forms part of a strategic plan for growth Source: British Chambers of Commerce

  22. What type of exporter?The different types of current UK exporters Strategic – Plan based upon market research Adaptive – Formal Plan that considers external influence Reactive – Informal plan in place Passive – Unplanned Source: UK Trade & Investment

  23. Rising to the challengeCommon hurdles to doing business internationally • Resource Costs • Legal, regulatory and IP issues • Managing risks overseas • Language and cultural barriers • Logistics • Financing and funding export • Getting paid

  24. Compelling caseSouth West companies can grow through exports • Imaginative • Unique • Creative • Quality Differentiation Style Excellence Ingenious Passion

  25. UK Trade & InvestmentOpportunities for British firms around the world UK Trade & Investment helps UK-based companies succeed globally and assists overseas companies to bring high quality investment to the UK. Export Foreign Direct Investment

  26. Access new and existing marketsPackage of support to help companies grow exports • Assistcompanies togrowthrough export • Intenseprogramme of support • Support based on readinessand • desireto grow export sales

  27. Global reachThere are opportunities for UK exporters in all areas of the world British Embassies and Diplomatic offices based in 96 markets, with 2,400 UKTI staff that offer local, in-market knowledge and expertise.

  28. Provide Tactical and Strategic AssistancePackage of support to help companies grow exports Trade Show Access (TAP) Market Visit Support Export Comms Review (ECR) Export Market Research Scheme Export Business Training (P2E) Overseas Market Intro Service Develop Export Strategy (G3) Intensive Help for Growth (ERDF) Value Add Strategic Tactical International Trade Advisers providing tailoredsupport

  29. How UKTI support can help youExpertise in every aspect of international trade • International Trade Adviser • From the private sector (knowledge and experience) • 12-24 months assistance to companies • Proactively develop overseas business

  30. EU funded intensive supportERDF Internationalisation to assist on your journey into export Suite of Workshops UKTI Core Research Scheme IP Scheme Intensive ITA Support £ Grants Network Clusters Intensive Support Language & Culture High Impact For Growth Workshops & Events

  31. How UKTI support can help youWorking with European Partners Enterprise Europe Network EEN Capability Operate across Europe Covering 21m businesses Over 700m population 600 host organisations 51 countries 5000+ staff Also includes non EU countries Access to FP7 and Eurostars

  32. Getting it rightTen key steps to successful exporting with help at hand from UKTI • Research your market • Export strategy and review capabilities • Construct an export plan • Choose and develop a sales presence • Promote your product • Get the customs side right • Choose your distribution model • Transport goods effectively • Getting paid • After-sales policy 10

  33. International business can help you survive and grow. There are real opportunitiesto trade internationally; UK products, services and expertise continue to be in demandacross the world.

  34. Partnership and CollaborationWorking together to reach your export potential • Your Bank • Your Accountant • Your Lawyer • Professional Service Organisations • Higher Education • Freight Forwarding • Intellectual Property Office • British Embassies and Diplomats

  35. Contact UK Trade & InvestmentFor help, advice, access to UKTI support and assistance www.ukti.gov.uk/southwest twitter.com/UKTI_SW Call 0845 60 60 969

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