Online identity management How to protect your online identity

2. Online identity managementHow to protect your online identity Tina van der Linden Workshop Visibility October 26, 2012 Utrecht University Library

3. Online identity management • Starting point: informational privacy • So: how do you want others to view you? • Build an online identity on the basis of that view • But how to deal with data that do not contribute to that view?

4. Online identity management • Keep track of what can be found about you on the internet (Google, Google-scholar, wieowie – other suggestions)? Does it match your preferred view? • Search engine optimalisation on keywords you want to be found on • Create alert (Google, wieowie) • Create different identities for different roles (the academic, the musician, the rugby-player, the gamer, the escort ….etc.), and keep them apart if they don’t contribute.

5. Mindmap copied from http://www.solongmediocrity.com/identity-and-how-it-may-impose-limitations/

6. Non-contributing data • Someone with the same name? • make clear that you are different persons • Irrelevant personal data: • notice-and-take down request (to author or to platform-provider) • prevent upload by switching off tagging, opting out, etc. • and always ask others to consent if you publish anything about them • push down on the page rank by adding contributing data

7. Non-contributing data • Malign information • push down on the page rank by adding contributing data • notice-and-take-down request, possibly followed by legal action (libel) • But be aware of the risk you take: adverse effect • wait till it blows over, but monitor archives, cache-copies, etc.

8. Examples • GeenStijl publication about drunken student, newsitem, decision • Model making love on the beach, newsitem • Politician embarrassed by daughter’s Hyve page, newsitem (in Dutch) • …… any suggestions?