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Curriculum Development with International Partners. How to Build a Joint Communication Degree Program Kevin Gore. Outline. Why create international curricula? Which curriculum for development? Where to actually begin? What we envision! Our long-term goals.

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Curriculum development with international partners

Curriculum Development with International Partners

How to Build a Joint Communication Degree Program Kevin Gore


  • Why create international curricula?

  • Which curriculum for development?

  • Where to actually begin?

  • What we envision!

  • Our long-term goals

Why create international curricula
Why create international curricula?

  • International student exchange programs are well-established with large numbers of mobile students

  • However, often it appears that the exchange is an ”academic break” when it could offer much more

  • For students, a joint curriculum between ”strategic” partner schools could add:

    • An extra incentive to study abroad

    • Result in a concrete benefit:

      • An area of specialization


    • Real input to our ”home” curriculum

Which curriculum for development
Which curriculum for development?

  • In joint curricula and student exchange, high risk of overlapping subjects from the student’s perspective

  • However, one area is clear: Communication

    • Students report it is something they want to improve

    • It is culture-specific, thus exchange enhances it

    • It is one of HAAGA-HELIA’s main foci in education

Where to actually begin
Where to actually begin?

  • Get together with all members involved in the development and get to know each other!

    • We too have to communicate our aims, desires and understanding of what we want to jointly create (time-consuming but worth it)

    • Have a clear ”driver” (Luuk van Leeuwen in our case)

  • Determine what is the ”competitive advantage” of each ”strategic” partner


    • Hogeschool Utrecht: Multimedia

    • Fach Hochschule Wien: Integrated Communications

Where to actually begin cont d
Where to actually begin? (cont’d)

  • Come to a consensus on what is the joint vision and mission

    • ”The power of belief”

  • Do a detailed audit of what each partner can bring to the table:

    • Specific courses and content

    • Credits, assignments, reading materials, class size, electronic learning platform, etc.

    • Clarity about who teaches what, wherewhen and how. (easy to say, hard to do)

What we envision
What we envision!

  • Suomi


  • Nederland

    • Hogeschool Utrecht

  • Österreich

    • Fach Hochschule Wien

What we envision cont d
What we envision! (cont’d)

  • Each school would send and receive 3-5 students during their 4th-5th semester, spending (at least) one semester abroad

  • Students are integrated into current courses at each school, but special gatherings and seminars organized only for them to create a sense of community

  • Set ”core” communication curriculum at each school, plus elective courses

  • Local language courses REQUIRED!

Our long term goals
Our long-term goals

  • One semester is study, another is work placement, either in same country or other partner country

  • Highlight to companies that we are offering work placement interns with a specialization in communication

    • E.g., work in internal communications

  • Platform for communication-oriented theses (research and execution)

Our long term goals1
Our long-term goals

  • Lecturer exchange

  • Exchange of pedagogocal practices

    • Interest in PBL

  • Easier to build and conduct joint research projects in an establish network