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The New Strategy. H A Z E L The company for women. Tyrza Nanlohij Jasper Zaar Michelle Ponty. Introduction. Strengths and weaknesses Solutions New strategy. Swot-analysis. Solutions. Cut the direct sales. Create a new webpage. Create an online shop Easy to order system
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The New Strategy H A Z E L The company for women • Tyrza Nanlohij • Jasper Zaar • Michelle Ponty
Introduction Strengths and weaknesses Solutions New strategy
Create a new webpage • Create an online shop • Easy to order system • Shopping card • Extra advantage
Improve communication • Improved supply chain • Easy to track system • Connection between distributor and stores • NO mistakes anymore
Products • Cut products • Same price, better quality • Better overview of all products • Global products
Outdated image • Create new logo • New mission statement • Create a new product
Old logo H A Z E L A Company For Women
New logo H A Z E L The company for women
New mission statement • Hazel‘s mission is to provide women from all over the world with high-quality products in stores and via its website to contribute to their beauty and confidence.
New Product – Black Beauty • Eye shadow • Glitter and Glamour • Magic Effect
Conclusion • Cut direct sales • Create a new webpage • Improve communication • Decrease sales departments • Cut products - same price, better quality • Stay global • New logo, mission statement and product