1 / 28

Effective Business Communication: Audience Sensitivity and Relationship Building

Learn how to be sensitive to your audience's needs and build strong relationships while controlling your style and tone. Choose powerful words, compose effective sentences and coherent paragraphs, and use technology for better business messages.

vangorder
Download Presentation

Effective Business Communication: Audience Sensitivity and Relationship Building

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Chapter 4 Writing Business Messages

  2. Learning Objectives • Being sensitive to your audience’s needs • Building strong audience relationships • Controlling your style and tone • Choosing strong words for a message • Composing sentences and paragraphs • Using technology for business messages

  3. Being Sensitive to Your Audience’s Needs

  4. The “You” Attitude Writing Speaking

  5. Business Etiquette • Respect • Diplomacy • Tactfulness

  6. Positive Emphasis Avoid Negativity Employ Euphemisms

  7. Bias-Free Language • Prejudices • Perceptions • Stereotypes

  8. Building Strong Relationships with Your Audience

  9. Establish Credibility • Honesty • Awareness • Endorsements • Confidence

  10. Establish Credibility • Objectivity • Credentials • Performance • Sincerity

  11. Build Company Image Communication Style Communication Guidelines

  12. Controlling Your Style and Tone

  13. Conversational Tone • Differentiate between texting and writing • Avoid obsolete and pompous language • Avoid preaching and bragging • Be careful with intimacy • Be careful with humor

  14. Plain Language Read It! Understand It! Take Action!

  15. Use the Right Voice Active Passive Direct Indirect Assertive Diplomatic

  16. Composing Your Message: Choosing Powerful Words

  17. Choosing Words Correct Effective

  18. Balancing Words Concreteness Abstraction Tangible Concepts Objective Qualities Visualization Characteristics

  19. Finding Words Strong Words Familiar Words Clichés & Buzzwords Technical Jargon

  20. Composing Your Message: Writing Effective Sentences

  21. Sentence Types Simple Compound Complex Compound-Complex

  22. Emphasize Key Ideas Use More Words Position the Words Sentence Subjects Dependent Clauses

  23. Composing Your Message: Crafting Coherent Paragraphs

  24. Paragraph Elements

  25. Paragraph Options • Illustration • Classification • Cause and Effect • Problem and Solution • Compare and Contrast

  26. Using Technology to Compose and Shape Your Messages

  27. Format with Technology • Style sheets, style sets, templates, and themes • Boilerplate and document components • Auto-correction and auto-completion • File merge and mail merge • Endnotes, footnotes, indexes, and tables of contents

  28. Writing Business Messages

More Related