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Bridges You To Tomorrow’s Technology.

Technology and Service Offering for VoIP Serice 이브릿지컴㈜. Bridges You To Tomorrow’s Technology. Mega Trend. Convergence of voice, data, and video using IP Wide availability of the Internet Low cost of the Internet Unified protocols and transport

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Bridges You To Tomorrow’s Technology.

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  1. Technology and Service Offering for VoIP Serice 이브릿지컴㈜ Bridges You To Tomorrow’s Technology.

  2. Mega Trend • Convergence of voice, data, and video using IP • Wide availability of the Internet • Low cost of the Internet • Unified protocols and transport • E-Commerce creates new business value (B2B, B2C, C2c) • Emergence of information and web appliances • Voice-enable

  3. Converging on IP • Data • Internet access • Intranet access/ERP • E-mail • E-commerce • Video • Video entertainment • Broadband data High-speed services IP IP Personal services Wideband Services • Voice • Voice over IP • Circuit switching to packet switching • Broadband data

  4. The Spoken Web These Trends Are Coming Together Breadth of Internet Content Importance of Mobility Pervasiveness of the Telephone One billion people, or one out of every six people on Earth will own mobile phones by 2003(Wall Street Journal) 350 million Internet users worldwide, 1 billion in 2004 (The Economist) 2 billion telephone users in the next three years (Dataquest) CONVERGENCE • Evolution of technologies (VoIP, ASR, TTS, VXML, SIP) • Using voice to request info from the web (vertical & horizontal) • Pervasive access • More natural human interface

  5. Services: Content & Devices Drive Communications • Content • Web • Corporate • Personal ServiceConvergence • Communications • Real time Voice and Data • Non Real time Voice and Data • Devices • PC • PDA • IAD • Cell Phone • New Devices

  6. Packetised Voices - Applications - • Streaming A/V • Call Center • Multicast • Voice Telephony • CTI, IVR • Unified Messaging Packetised Voice Over Frame Relay Over ATM Over IP IP-BasedNetworks IP-BasedNetworks Intranets The Internet Extranets Phone to Phone PC to Phone PC to PC

  7. PSTN with SS7 Signaling Gateway Network PSTN VoiceNetwork ISP ISP Voice over IP Networks VoIP Gateways Standard Telephone Standard Telephone VoIP Gateway Fax VoIP Gateway Fax SS7 Frame / ATM Core Network H.323 Gatekeeper IP IP NetMeeting or Other H.323 Client SoftSwitch

  8. Why Offer VoIP - Market Drivers • Lower cost voice service • MultiMedia services • Simplification End-user Demands • Regulatory cost avoidance • Lower start-up and operating costs • Differentiated services Carrier Demands • Improved compression techniques • Improved silence suppression • Enhanced prioritization schemes Technology

  9. Start Today Advanced Service Deployment Infrastructure Buildout Limited Scope, Toll Arbitrage Voice over ... Interoperability, Scalability 1998-1999 1995-1997 2000-2004 2004+ Early Adopters Opportunist Advanced Services Infrastructure

  10. VOIP Forecast Source: IDC

  11. “Traditional” Internet Telephony • Business-to-Consumer • Consumers and business travelers looking for cheap international phone calls • Compete in a ‘wild west’ market of discount telecommunications services • Calling cards, • pre-paid cards, • call back services, Billions of Minutes Per Year

  12. IP Telephony will drive the Open Communications Market Market size will reach $14.7 Billion in 2003 Source: US Bancorp Piper Jaffray, Sept 1999

  13. VoIP Market Forecasting • 전세계 인터넷전화시장규모 • 1999년 6억에서 2003년에는 35배인 210억 달러규모 • 1999년:인터넷전화 이용자수 1,600만 명 (매년 100%이상 성장지속 ) • 2000년: 본격적인 대중화 시작 • 2005년: 국제 및 장거리 전화시장의 20% 전망 • 국내 인터넷전화 시장규모 • 1998년 : 182억 원 • 2001년 : 3,000억 원 •  전체전화시장: 약 10%~25%의 시장점유율 전망 1997 0.92 1998 2.44 1999 6.03 2000 13.22 2001 31.62 2002 60.66 2003 210.69

  14. VoIP Market Evolution • Internet Call Waiting (ICW) • Redirect on Busy • Call Screening & Selection • Take VoIP Call • Transfer to Voice Mail • Personal VoIP Phone Number • Virtual Second (PSTN) Line • Inbound & Outbound Calling • Voice Mail • Redirect on Busy to Alternate Phone Number Microsoft NetMeeting 1996 VoCaltec Internetphone 1995 Net2Phone Dialpad Consumer Pagoo Convergence Call Centers, CRM, Click to Talk E-commerce “Website Stickiness” IP-PBX LAN Telephony Toll Bypass (long distance) Enterprise Global VoIP Coverage ASPs Outsourcing Applications ITSPs Wholesale Carriers VoIP Clearinghouses Service Provider Time

  15. What Have We Learned? VoIP Evolution: Technology & Business Models are changing the market for enhanced communications The integration of all Internet services is the killer application “Unleashing the Killer Applications”: [digital strategies for market dominance] By Larray Downes

  16. Market & Competitive Trends • Enhanced Services are critical for carriers to increase revenue and for differentiation • Carrier/operators • Innovative, mass market capable services • Increased competition /market share • Usage and penetration key • Goal: differentiation and lower cost • Internet, IP, convergence • Arbitrage is a limited market • New applications are required • New web/Internet services emerging

  17. IP Telephony Challenges • QOS (Quality Of Services) • Standards • Quality of voice To compete with PSTN • Interconnection Between Internet Telephony companies • Interoperability Between public network and Internet • Scalability To fully compete with long distance network

  18. QoS Optimization Packetization Throughput Signaling: Setup DTMF Handling Signaling: DTMF Delay Jitter Buffering Voice: Interaction Jitter Packet Compensation Voice: Intelligibility Packet Loss Echo Cancellation Voice: Echo Volume Control Voice: Volume QoS (RSVP, DiffServ, MPLS) Quality Implementation Call Quality

  19. Full service portfolio IPVPN ENHANCED • Electronic Whiteboard • Conferencing • Multimedia • Unified Messaging • Managed Application Hosting • IPPBX • Wan connectivity BASIC • Remote Access • VoIP TELEPHONY DATA

  20. Telephony Web Page Secure Payment Today E-mail IP Fax Applications and Performance Requirements Commercial Application Prototypes Conceptual Very Sensitive Multimedia Collaboration Tele-surgery Interactive Games Live Multicast Video Hi- Fi Streaming Audio Video Conferencing Application Time Sensitivity Video Phone VOD (MPEG2) IP Telephony Streaming Audio Content/media insertion Low Quality Full screen video E-Commerce Web Page Broadband Enabled Broadband Enhanced Not Sensitive Narrowband Middleband Broadband Bandwidth Requirements

  21. Web to Phone • Standards • H.323/SIP • MGCP/MEGACO • Voice-enables Web Site • Capabilities • Click to talk • Interactive e-Commerce • Web Push • Collaborative Applications • Sharing documents ex. Escort browsing • Collaborative forms • Real time customer support • Decrease shopping cart abandonment • Allows advertisement

  22. Web Talk Convergence PC-to-PC PC-to-phone Phone-to-PC Click-to-X Voice- Enablement Telephony Business Model Web-centric Talk Services Free to users Audio, Video, Document/ File Sharing Web Messaging Web Conferencing Fax-to-email Vmail-to-email Instant Messaging Buddy Lists

  23. Wireless Wireline ISP/ASP Web Portal PSTN The Intersection of the Internet &Telephony Web Content Servers New Device IP POPs IP Network IP POPs VoIP Client – Server Services Peer to Peer VoIP Services

  24. Web Content Conferencing E-Commerce Wireless Wireline ISP/ASP Web Portal Voice, video, whiteboarding, application sharing Personalized news, finance, travel, research, Voice-enabled Intranets, Extranets Streaming media Travel, music, services, supplies Entertainment Enterprise VPNs Voice Enabling the Web Service Providers End Users New Device Directory Servers • Voice Server • Dialog Engine • Text to Speech • Speech Rec. • Personalization • Translation Application Servers Media Store

  25. Messaging Voice messaging Unified messaging Store and forward fax Fax messaging Voice/fax mail eCommerce support Authentification Billing /payment Prepaid/debit calling Ease of use features Voice dialing One-touch call return Call completion Internet call waiting Virtual assistant Follow me/one-number Notification services IP voice centric services Custom on-hold ads & info Web/Internet voice Information services E-messaging, web-talk E-commerce enablers Many Types of Enhanced Services For PSTN, IP and Converging Networks

  26. Application Server • Platform that allows you to mix 1 or many capabilities such as: • Sessions (voice, video, other) • Web • Presence • Instant messaging • Email • Application development environment that mirrors web application development The Killer App for VoIP Lives Within These Combined Services

  27. Market Size:IP Telephony Services WORLD WIDE IP TELEPHONY SERVICES REVENUE - LD Voice - Voice-enabled ecommerce Revenue ($ B) - Enhanced Services Source: International Data Corporation, 8/99

  28. Quality of Voice • Determining factors • Jitter • If packets arrive with lots of jitter, delay can be increased • Packet Loss • More than 10 % packet loss is noticeable. • Latency • A delay of over 100 ms is noticeable. • CODEC • More compression usually offers lower quality of voice • Network Factors • More utilization usually means more collisions • Tunable factors • Adaptive echo • cancellation • Tone detection and • generation • Voice activity detection • Silence suppression • Forward error correction • Tunable latency • Dynamic jitter buffer • Bad frame interpolation • Less bandwidth • utilization • Network priority • (Prioritize voice over data)

  29. 무선 VoIP 솔루션(IP-Phone 버전 2) 무선 홈PNA (2001년 10월 출 시 예정) … 멀티미디어 장비를 이용한 음성 및 데이터 통신 무선 전화기, 이동전화기, PC 등을 이용한 음성통신 가정장비를 이용한 데이터 통신 10 m 이내 인터넷 PC, PDA 등을 이용한 데이터 통신 블루투스를 응용한 VoIP (IP폰 버전. 2) 공중전화망

  30. Remote DSLAM PSTN WAN VoDSL Architecture Corporate Office IP Phone IP Phone Remote Office IP Phone IP Phone Corporate Gateway Corporate Router Integrated Access Device DSLAM Voice Gateway SOHO IP Phone Integrated Access Device

  31. PSTN ATM IP VoDSL 전형적인 System 예 Class 5 스위치 IAD GR303 ATM/IP 스위치 음성 게이트웨이 DSLAM Data = AAL5 ABR

  32. IAD 전화시스템 LAN IAD DSLAM 음성 게이트웨이 전화시스템 ILEC CO 303 LAN PSTN T1/S-TS-1 ATM/프레임 네트워크 Class 5 스위치 IAD 인터넷 라우터 전화시스템 LAN DSLAM IAD ILEC CO 전화시스템 LAN 전형적인 VoDSL 망 아키텍처 ATM/프레임 xDSL ATM DS-3/OC-3 DS-3/OC-3 CLEC RSC

  33. 미국의 VoDSL 서비스 수입 및 가입자 현황 및 예측(1999~2003) 미국 소기업 규모별 유선 음성서비스 수입 현황 및 전망(1998~2003) Source: Cahners In-Stat Group

  34. Broadband • Terminating • Modems/Routers/IADs • Cable Modems • Set top Boxes • Wireless Equipment • Gateways (Residential, Trunk, etc…) Connecting • Standard telephone line • ADSL, SDSL, VDSL, etc. • Fiber • Wireless • fixed wireless • mobile (up to128Kbps) • Cable • shared bandwidth, variable rates • Satellite

  35. Global Broadband Customers by Technology(1998-2007) Satellite - Projected to Have 30% Share 1998 Pioneer Consulting, Cambridge, MA

  36. STB Plus Internet • The STB is not just at the convergence point between consumer electronics and computing, but also communications. • The STB will in most cases serve three primary roles: • A broadcast transmission receiver • A computing complement or substitute • A media device for home entertainment • Key Issues • Regulations and standards • Integrated circuits • Optimized configurations • Broadband and interactive services • Applications • Streaming video • High definition images • Interactive TV • Web TV • Movies on demand

  37. STB Market Forcast Source: Allied Business Intelligence, Inc

  38. Installed Base of Digital Set-Top Boxes By Region Moderate Forecast: World, 1998 to 2004 Source: Allied Business Intelligence, Inc.

  39. 무궁화3호 위성 일반 방송 쌍방향 송신 인터넷 수신 모뎀 ADSL/케이블 전용선 전용선 인터넷 Set-Top Box

  40. 다중 집합 공간 공항, 지하철 Elevator 무궁화3호 위성 일반 방송 쌍방향 송신 인터넷 수신 위성 수신 LCD/LED 전광판 AD Station AD Station 모뎀 ADSL/케이블 전용선 전용선 인터넷 지방 학원, 유아원, 문화 강좌 기업 등 STB + Telephony + Internet

  41. Home Network Access Networks Bridges to other Home Networks PC Networking Gaming • DSL • T-1 • ISDN • Satellite • Cable • Powerline • Wireless • Phoneline • Structured Wiring Residential Gateway Powerline Consumer Electronics IP Telephony

  42. Real Time Alerting • Calendaring • To Do List • Shopping List • Inventory • Personal Portal • Directory Access • Chat/ Email • Voice Controls • In Home PBX PeaceofMind Convenience Security • Health Monitoring • Camera Surveillance of home (i.e.front door) • Remote Access &Control Entertainment • Music,Video • Streamed • Scheduled • Customized Service Convergence connectedhome

  43. Gateway Product PhysicalInterfaces ToneInterfaces SignalingInterfaces Voice/FaxProcessing phone Network Interface EchoCancellation Analogulaw alawlinearpulse dialing 2W/4W loop start ground start gain control Tone Generation DTMFCall Progress Tone CASFXS FXO E & M Transparent CCS Q.931 QSIG Transparent fax modem VAD VoiceCoding PacketNetwork Tone Detection DTMFV.21 Call ProgressMF (R1, R2) Modem Tone PBX Voice Playout DigitalT1/E1 T3 OC1/OC3 KeySystems Fax Modem V.21 V.27ter V.29V.17V.33 DTMF ToneRelay CentralOffice Interoperability - Telephony & Fax Challenges

  44. Technoloy Applications • Routers • PBXs • ATM Switches • ATM Access • Frame Relay • xDSL • DSU/CSU • Multiplexers • Fax Machines • Cable Modem/Set Top Box • IP Terminals • Integration of Voice/Data • Voice Over Packet Technology • VoIP Gateway • VoCable • IP-Phone • VoDSL • VoCable • VoSTB

  45. Deployment Issues • Interoperability • DSLAM/Gateway/Softswitch • Quality of Service • Loop Lengths • Management • Provisioning • Standards

  46. Next Gen Architecture Open, Distributed Systems Services Services Data Network (IP, ATM) Signaling Softswitch PSTN Bearer Media Gateway

  47. VoIP Network Topology

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