Islamic university of Lebanon faculty of eNgineering

1. Islamic university of Lebanonfaculty of eNgineering Group 2 Entrepreneurship Project CardboardCapsule Power Supply Done By : BahaaZahalanPresented to : Dr.MohamadTirani Jamal Dbaisy Bassel Habib FastCharging Eco-Environmental BahaaMzannar

2. Cardboard capsule power supply introduction&description(FastChargin Eco-Environmentalg) ●Havingtrouble keepingyour smart phone charged? the problemis how much time doesittake to charge phones. It consumes time and time nowadaysismoney.Businessmen have no time to lose charging their phones using traditional charger and power bank , it also takes time to charge the phone and requires packaging due to it’s large size . The solution is through our product presented which is the Card Board Capsule Charger. The idea is similar to the charger for the phone and the Power Bank , despite it does not take the time required to charge the phone using both.

3. Mini Power that’s not only portable but also more environmentally-friendly than traditional batteries as it doesn’t require packaging and is made out of recycled cardboard& siliconinternalfibers. Mini Power lets you simply break off a battery from a perforated sheet and pop it into your phone for a quick charge basically anywhere you are. You use them when traveling or away from your normal charging station for long periods of time. The need in the market is a new item that charges the phone quickly without harming the phone battery as there is no time for business men ,engineers and doctors to use charger to charge there phones Financial: The cost of the product is 44,705$ And the profit is estimated that we will sell 60 unit per day in the first year 2$/unit and increase 20% yearly

4. ♥This productispresented to customerswith 3 different types withcharging percentage (25%,50%,75%) the 100% is non provided as itmayharm the phone battery. ♥The presentation of the productis the most important thing to be made as if itwasn’tbrilliant no one willbeattracted to the product:  1-We will invite businessmen, engineers and doctors to a conference to make a presentation about ourproduct and free sampleswillbegiven to all. 2-We willannounceiton the Newspapper 3-We willannounceiton the internet withwebsite,facebookand commercials on TV 4-we willvisituniversities and announce the product in the conferencerooms in the universities History: This productwasestablished in japan(Asia) but itcostthemtoomuch to afforddue to the usage of chemicals and mercury in it and itcanberechargedand itwas not successfulanothersimilarproductwasproduced by applecompany but was not successful due to the high cost ,despite the productwepresentwhichis made out of recycledcardboard , siliconinternalfiberswedidn’t use capacitorsoitisonly one use time and less size . werefused to use chemical solution that causes harm in manufacture and recycling.

5. Primary market research: questions Q1 : how much time does it take to charge phones ? Q2 : Do you feel comfort to always carry the power bank ? Q3 : Is your power bank a fast charger ?   Q4 : We want to release a new product called cardboard capsule charger it acts as a fast charger, portable, small size and it is a one time use charges your phone from 25%to75%, would you like to try this product ?

6. Data analysis

7. Secondary market research looking at government statistical data , Touch and Alfa Tele communicating companies statistical data this research shows that all the citizens in lebanon are using mobile phones that is an advantage to us to release this product in the market The impact on the product

10. Public Power Strong and Weak New Entrants Strong Suppliers Strong or Weak Competitive Rivalry  Strong Substitutes or Substitution Strong Customers/ Buyers  Strong Low costing and sales whenbuyingaspecificnumber - Strong Force Website provider- Strong Force Mobile calling- Strong Force • Low switchingcost - Strong Force • Moderate capital cost - moderate Force • Low cost of brand development- Strong Force ` High substitute availability Strong Force Moderate costs - moderateForce substitutes are competitive in terms of quality and consumer satisfaction- Strong Force • New legal minimum wagelevels in Lebanon - Weak Force • Local regulations in workplaces and schools - Strong Force • Regulation in political places - Strong Force • Plastic found widely- Strong Force • Low price of copper- Strong Force • Silicon fiber has low price- Strong Force • There are no rivals in the market- Strong Force • Only me- Strong Force • high vertical integration of supplier - Strong Force • lowoverallsupply - Strong Force

11. Swat analysis

12. Competitive analysis

15. Customer segmentation Demoghraphic : Gender(male , female) Age (18-50) Geoghraphic : All over Lebanon Pschographic : medium and high income

16. Value proposition Tasks : fast charging good quality of material Fair price Easy payment Pains : one usage time cant find suppliers any where bought on internet Gains : save time used any where

17. Management system study ( process)

18. Evaluation tools

19. Risk assesment

20. Marketing strategy Customer Target Segmentation : CardBoard Capsule Charger: 25% Battery CardBoard Capsule Charger: 50% Battery CardBoard Capsule Charger: 75% Battery Targeting : Busnissmen and Engineers : 50% Battery-75% Battery University students :25% Battery-50% Battery The positioning : There are two competitors : A : Phone Charger : Used indoor, harm the phone battery when the battery is full charged as it still provide the phone with electricity , Price :10$ B : Power bank : Used indoor and outdoor, harm the phone battery when the battery is full charged as it still provide the phone with electricity ,large size and its not easy portable and must be charged , Price : From10$to25$ Both are bought from service centers and find all over lebanon

21. Financial study(cost structure)

22. Financial study(profit structure)