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Brands We Believe In: The Convergence of Brand and Business Management

Explore why Brand Management and Business Management are interconnected, uncover the essence of iconic brands, and learn how to create and nurture brands that captivate consumer perceptions. Discover the power of branding to shape business success.

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Brands We Believe In: The Convergence of Brand and Business Management

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  1. BRANDS WE BELIEVE IN Why Brand Management and Business Management are one and the same thing

  2. WHO AM I ? Alex Book Career History 2001-2006: Corporate Bond Sales, Merrill Lynch and Lehman Brothers 2006-2007: Masters in Business Administration, RHUL 2007-Present: Brand Consultant, MEAT Global Brand Consultancy

  3. “That’s just marketing bullshit.” - Average Consumer, 2011

  4. THE MARKETING CHALLENGE

  5. “The way to gain a good reputation is to endeavour to be what you desire to appear.” - Socrates, 469BC – 399BC

  6. WHAT ARE BRANDS WE BELIEVE IN?

  7. BRANDS WE BELIEVE IN BECOME ICONS icon. From the Greek word ikon (image). A symbol of belief, traditionally religious. A totem which embodies meaning.

  8. SYMBOLS OF BELIEF DOMINATE OUR WORLD

  9. THEY CAN BE FICTIONAL AS WELL AS REAL

  10. THEY NEEDN’T BE HUMAN

  11. … AND THEY NEEDN’T BE COMMERCIAL

  12. THOUGH MANY ARE …worth $15Billion

  13. THEY CAN EVEN BE OBJECTS …

  14. … OR EVEN PLACES

  15. ...OR EVEN BRANDS

  16. THOUGH NOT ALL BRANDS MAKE US BELIEVE

  17. HOW TO CREATE BRANDS WE BELIEVE IN?

  18. “Whenever any decision is made that could affect people’s impressions about, understanding of, or level of attraction to [X], that is branding.” - Jeremy Hildreth, Brand Consultant

  19. GOOD BUSINESS MANAGEMENTMEANS UNDERTAKINGEVERYTHINGYOU DO IN A BRAND-CONCEIVEDWAY

  20. MARKETING & COMMUNICAT-IONS CONSUMER

  21. WHAT DOBRANDS WE BELIEVE INLOOK LIKE?

  22. VIDEO Apple – Think Different TBWA 1997

  23. VIDEO Nike – You are so beautiful Wieden & Kennedy Late 90’s

  24. VIDEO Evian – We will rock you Euro RSCG 2006

  25. VIDEO OMO/Persil – Beach Art LOWE 2004

  26. OUR CLIENTS

  27. UNLOCKING THE POWER OF YOUR BRAND Alex Book 07801 447 039 alex.book@meat-brands.com www.meat-brands.com

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