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BRANDS WE BELIEVE IN. Why Brand Management and Business Management are one and the same thing. WHO AM I ?. Alex Book Career History 2001-2006: Corporate Bond Sales, Merrill Lynch and Lehman Brothers 2006-2007: Masters in Business Administration, RHUL

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BRANDS WE BELIEVE IN


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    1. BRANDS WE BELIEVE IN Why Brand Management and Business Management are one and the same thing

    2. WHO AM I ? Alex Book Career History 2001-2006: Corporate Bond Sales, Merrill Lynch and Lehman Brothers 2006-2007: Masters in Business Administration, RHUL 2007-Present: Brand Consultant, MEAT Global Brand Consultancy

    3. “That’s just marketing bullshit.” - Average Consumer, 2011

    4. THE MARKETING CHALLENGE

    5. “The way to gain a good reputation is to endeavour to be what you desire to appear.” - Socrates, 469BC – 399BC

    6. WHAT ARE BRANDS WE BELIEVE IN?

    7. BRANDS WE BELIEVE IN BECOME ICONS icon. From the Greek word ikon (image). A symbol of belief, traditionally religious. A totem which embodies meaning.

    8. SYMBOLS OF BELIEF DOMINATE OUR WORLD

    9. THEY CAN BE FICTIONAL AS WELL AS REAL

    10. THEY NEEDN’T BE HUMAN

    11. … AND THEY NEEDN’T BE COMMERCIAL

    12. THOUGH MANY ARE …worth $15Billion

    13. THEY CAN EVEN BE OBJECTS …

    14. … OR EVEN PLACES

    15. ...OR EVEN BRANDS

    16. THOUGH NOT ALL BRANDS MAKE US BELIEVE

    17. HOW TO CREATE BRANDS WE BELIEVE IN?

    18. “Whenever any decision is made that could affect people’s impressions about, understanding of, or level of attraction to [X], that is branding.” - Jeremy Hildreth, Brand Consultant

    19. GOOD BUSINESS MANAGEMENTMEANS UNDERTAKINGEVERYTHINGYOU DO IN A BRAND-CONCEIVEDWAY

    20. MARKETING & COMMUNICAT-IONS CONSUMER

    21. WHAT DOBRANDS WE BELIEVE INLOOK LIKE?

    22. VIDEO Apple – Think Different TBWA 1997

    23. VIDEO Nike – You are so beautiful Wieden & Kennedy Late 90’s

    24. VIDEO Evian – We will rock you Euro RSCG 2006

    25. VIDEO OMO/Persil – Beach Art LOWE 2004

    26. OUR CLIENTS

    27. UNLOCKING THE POWER OF YOUR BRAND Alex Book 07801 447 039 alex.book@meat-brands.com www.meat-brands.com