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Elvis, Parkes & Festivals?

Discover what happened at the Elvis, Parkes & Festivals event and why it's a vision worth exploring. Dive into the activities, planning process, goals, and the value created for the town and community. Explore the transferability of this successful event model to other towns or even countries.

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Elvis, Parkes & Festivals?

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  1. Elvis, Parkes & Festivals? A Whole Lotta Love?

  2. Elvis, Parkes & Festivals? • What Happened? • Why? • What is the Vision? • Activities? • The Model for a Successful Event?? • Planning Process? • What would be the goals for the event? • Value Created • For the Town? For the Community?

  3. Who is the Community? • How are they identified as a group? • Age • Geography • Interests • See p318 for Case Study • How transferrable would this be for another town • In Australia? • In another country?

  4. Festival and Special Event Management 4e Chapter 4 The Strategic Planning Function

  5. Learning Objectives • Discuss the nature of the strategic planning process • Identify an appropriate organisational structure through which to conduct a given event • Describe the various stages in the event strategic planning process

  6. What is strategic planning? • A process that involves determining where an organisation is at present, deciding where it should be positioned to progress its mission, and the strategies and tactics needed to achieve that position

  7. The strategic planning process and event organisation

  8. The strategic planning process and event organisation Concept or intent to bid • Preliminary stage Feasibility study • Formal analysis of the event’s potential • Crucial for public funding (grants) Decision to proceed or cease • Directly determined by feasibility study

  9. The strategic planning process and event organisation Formation of a bidding body and bid preparation • Developing a timeline for the bid document • Responding to each of the bid criteria • Identifying key elements of past successful bids • Preparing the bid document • Presenting the bid • Lobbying in support of the bid • Evaluating reasons for a bid failure

  10. The strategic planning process and event organisation Establishment of an organisational structure • Functional structures • Program-based matrix structures • Multi-organisational or network structures

  11. The strategic planning process and event organisation

  12. The strategic planning process and event organisation

  13. The strategic planning process and event organisation

  14. The strategic planning process and event organisation

  15. The strategic planning process and event organisation Strategic plan • Purpose, vision and mission statements

  16. The strategic planning process and event organisation Strategic plan • Goals and objectives • Economic • Attendance/participation • Quality • Awareness/knowledge/attitudes • Human resources

  17. The strategic planning process and event organisation

  18. See Criteria for ACT/NSW bids and Funding • Clear Description of the Event • Type of Festival that • Reflects Canberra’s Community / Identify • Identifies Community Participation / Engagement • Demonstrates Innovation and Quality in Programming • Demonstrates Clear, Achievable Planning

  19. See Criteria for ACT/NSW bids and Funding • Ability of the People to Deliver Stated Outcomes • Key People • Key Skills • Past Experience • Viability of the Organisation • Demonstrated Need for the Funding • Fallback Options if Funding is not Granted see p 94/95

  20. The strategic planning process and event organisation Strategic plan • Situation analysis • Identification of strategy options • Strategy evaluation and selection • Operational planning

  21. The strategic planning process and event organisation Legacy • Legacy outcomes can include infrastructure improvements, increases in tourism, enhanced workforce skills etc

  22. Strategic planning for existing events • For recurring events (e.g. annual concerts), organisers: • conduct an appraisal of current situation faced by the event • review the organisational structure and previous strategic plan and make minor or major changes where needed

  23. Examples • Sydney Theatre Company Foundation Fundraising Party • Read the Case • What type of Organisational Design would you develop for this event? • Sketch a Budget that you would be able to work with on the Party • 1100 tickets @ ??? • Key Costs • Sponsorship • With Profit of $200 000

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