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David Cowling, Ph.D. Data Analysis and Evaluation Unit Tobacco Control Section . Statewide data. Youth Purchase Survey Adult and Youth Telephone Surveys Ongoing, Triennial and Media Tracking Tobacco Retailer Key Opinion Leader. California Youth Tobacco Survey.

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david cowling ph d

David Cowling, Ph.D.

Data Analysis and Evaluation Unit

Tobacco Control Section

statewide data
Statewide data
  • Youth Purchase Survey
  • Adult and Youth Telephone Surveys
    • Ongoing, Triennial and Media Tracking
  • Tobacco Retailer
  • Key Opinion Leader

Sponsored by the California Department of Health Services, Tobacco Control Section

30 day smoking prevalence of 12 17 year olds 1994 2001
30-day smoking prevalence of 12-17 year olds, 1994-2001

Source: California Youth Tobacco Survey, 1994-2001.

Sponsored by the California Department of Health Services, Tobacco Control Section

slide5
Percentage of Youth who Think it is Easy to Get Cigarettes Versus Smoking Prevalence by Region, 1998-2001

Correlation = 0.82

Source: CYTS, 1998-2001.

Sponsored by the California Department of Health Services, Tobacco Control Section

percent of retailers selling tobacco to youth 1994 2001
Percent of Retailers Selling Tobacco to Youth, 1994-2001

Attempted buy protocol 1994-1996; Actual buy protocol 1997-2001.

Due to different methodologies 1994 survey results may not be comparable to the 1995-2001 results.

Source: California Youth Purchase Survey, 1994-2001.

Sponsored by the California Department of Health Services, Tobacco Control Section

percent of retailers selling tobacco to youth by store type 2001
Percent of Retailers Selling Tobacco to Youth by Store Type, 2001

Attempted buy protocol 1994-1996; Actual buy protocol 1997-2001.

Due to different methodologies 1994 survey results may not be comparable to the 1995-2001 results.

Source: California Youth Purchase Survey, 1994-2001.

Sponsored by the California Department of Health Services, Tobacco Control Section

percent of retailers with government or tobacco industry signage 1994 2001
Percent of Retailers with Government or Tobacco Industry Signage, 1994-2001

Source: California Youth Purchase Survey, 1996-2001.

Sponsored by the California Department of Health Services, Tobacco Control Section

mean score of key opinion leader rating of issues 1999
Mean Score of Key Opinion Leader Rating of Issues, 1999

Source: EKOL, 1999.

Mean Score

Sponsored by the California Department of Health Services, Tobacco Control Section

key opinion leader s that think tobacco product displays should be banned 1999
Key Opinion Leader’s that Think Tobacco Product Displays Should be Banned, 1999

Source: EKOL, 1999.

Sponsored by the California Department of Health Services, Tobacco Control Section

key opinion leader s that think businesses that sell tobacco should be licensed 1999
Key Opinion Leader’s that Think Businesses that Sell Tobacco Should be Licensed, 1999

Source: EKOL, 1999.

Sponsored by the California Department of Health Services, Tobacco Control Section

slide15
Proportion of Californians that believe that Store Owners should need a License to Sell Cigarettes, 1994-2000

Source: California Youth Tobacco Survey, 1994-2001.

Sponsored by the California Department of Health Services, Tobacco Control Section

slide16
Proportion of Californians that believe that Local Communities Should Strongly Enforce Youth Access Laws, 1994-2000

Source: California Youth Tobacco Survey, 1994-2001.

Sponsored by the California Department of Health Services, Tobacco Control Section

cumulative number of ordinances restricting advertising in california 1997 2001
Cumulative Number of Ordinances Restricting Advertising in California, 1997-2001

Source: ANR database, 2/5/02.

Sponsored by the California Department of Health Services, Tobacco Control Section

cumulative number of ordinances restricting self service displays in california 1991 2001
Cumulative Number of Ordinances Restricting Self-Service Displays in California, 1991-2001

Source: ANR database, 2/5/02.

Sponsored by the California Department of Health Services, Tobacco Control Section

cumulative number of ordinances enacting licensing in california 1991 2001
Cumulative Number of Ordinances Enacting Licensing in California, 1991-2001

Source: ANR database, 2/5/02.

Sponsored by the California Department of Health Services, Tobacco Control Section

conclusions1
Conclusions
  • Youth smoking prevalence down but is higher where youth think it is easy to get
  • Illegal sales to minors’ has stayed same for 4-5 years
  • Tobacco Industry Signage up, Tobacco Control Signage down in retail environment

Sponsored by the California Department of Health Services, Tobacco Control Section

conclusions2
Conclusions
  • Tobacco Industry Signage in retail stores
    • Seen by most 18-24 year olds
    • Seen less in CA than rest of US
  • Licensing and advertising bans have support of opinion leaders and population

Sponsored by the California Department of Health Services, Tobacco Control Section

conclusions3
Conclusions
  • The number of ordinances has dramatically increased and the public appears ready for more

Sponsored by the California Department of Health Services, Tobacco Control Section

conclusions4
Conclusions
  • Clip art may sound like a good idea but it is not!!!

Sponsored by the California Department of Health Services, Tobacco Control Section