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Registered Dietitians in Private Practice

Registered Dietitians in Private Practice. Corinne Dobbas Web Strategies for Health Communication Sunday, July 19 th 2009. Case Studies…. EDIBLENUTRITION.COM. ENLIGHTENINGCHOICES.COM. MVNUTRITION.COM. SFNUTRITIONCLINIC.COM. EDIBLE NUTRITION www.ediblenutrition.com.

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Registered Dietitians in Private Practice

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  1. Registered Dietitians in Private Practice Corinne Dobbas Web Strategies for Health Communication Sunday, July 19th 2009

  2. Case Studies… EDIBLENUTRITION.COM ENLIGHTENINGCHOICES.COM MVNUTRITION.COM SFNUTRITIONCLINIC.COM

  3. EDIBLE NUTRITIONwww.ediblenutrition.com

  4. EDIBLE NUTRITIONweb strategy Tastefully Present • Website* • Blog* • Facebook* • Twitter • LinkedIn • YouTube videos • Military.com • Patient newsletter • San Diego Firefighters Wellness e-letter NOTE: Fall 2009 website “overhaul” *primary *primary

  5. EDIBLE NUTRITION logo New Logo Old Logo

  6. EDIBLE NUTRITIONswot analysis

  7. ENLIGHTENING CHOICESwww.enlighteningchoices.com

  8. ENLIGHTENING CHOICESweb strategy Increase speaking opportunities • Website • Videos • Twitter • Facebook • LinkedIn • Media Kit • Book • Articles & Tips • Foster Farms • Online directories/guides

  9. ENLIGHTENING CHOICESswot analysis

  10. SF NUTRITION CLINICwww.sfnutritionclinic.com

  11. SF NUTRITION CLINICweb strategy Credible & Professional with a Touch of Community giving • Website • Quarterly E-newsletter • Free seminars & audio/video materials

  12. SF NUTRITION CLINICswot analysis

  13. MV NUTRITIONwww.mvnutrition.com

  14. MV NUTRITIONweb strategy Professional MNT Clinic with a Hint of Sexy • Website • Monthly e-newsletter • Practice statistics • Online nutrition records • Testimonials • Video Segments • PR/marketing • Advertising in community • TV appearances Note: Nutrition for you (http://www.nu4you.net/)

  15. Nutrition for you (subdivision of MV Nutrition)www.nu4you.net/

  16. MV NUTRITIONswot analysis

  17. WEB PRESENCE COMPARISON

  18. WEB PRESENCE RECCOMENDATIONS EDIBLENUTRITION.COM ENLIGHTENINGCHOICES.COM MVNUTRITION.COM SFNUTRITIONCLINIC.COM

  19. EDIBLE NUTRITIONrecommendations • Create a mission statement • Update videos & content • High-light culinary skills • Emphasize sports nutrition • Link Blog & Facebook to site • Streamline all content • Track visitors

  20. ENLIGHTENING CHOICESrecommendations • Blog • Track visitors • Continue Twittering & Facebook • Create a Mission Statement • Reshoot video • High-light TV & radio segments • Link Twitter & Facebook to site • Consider price list

  21. SF NUTRITION CLINICrecommendations • Guest blog more • Advertise online • Send Newsletter 6 times per year • Decrease content length • High-light non-counseling services • Consider video/photography • Consider price list • High-light bilingual ability • Track visitors

  22. MV NUTRITIONrecommendations • Consider price lists • Offer educational video segments • Track visitors • High-light bilingual ability • Consider an online Media Kit • Link to Nutrition for You • Create better site navigation

  23. Thank You! Questions??? Comments???

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