courting the. consumer. spending quality time with your audience. Joe Girling VP of Global Sales January 2011. Media Tomorrow (2012+). Rich Media. InStream. Video Advertising. Ad-funded apps. Social Networking. Standard Display. Micro-sites. Ad-funded OS. Classifieds . Mash-Ups.
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VP of Global Sales
Portable Media Ads
Electronic Ink (e-ink)
5 second spot
Digital Product Placement
and Cable TV
of all display ad clicks
2 are wrong audience
1 clicked by accident
1doesn’t wait for load
5 in every 1,000
=1 in every1,000
what about the 995
Unique Interacting Users
Unique Video Viewer
Full Play Rate
is the key
What is the purpose of your campaign:
Direct response - Take users to a website?
Branding : Keeping users engaged?
Brand Engagement: Dwell rate, dwell duration
Consumer insights: Custom interactions
Video: Video started, video duration
Make sure the team knows the right questions to ask!!Laying the right foundation ..
30% what you see
50% what you see & hear
70-90% what you see, hear
fully played video rate
is the average number of
percentage of impressions
Performance of Rich Media with and without Video
Source: MediaMind Research. Data: Q4 2008 to Q3 2009, Worldwide.
Adding video to Rich Media doubles Dwell Time, and increases Dwell Rate by 25%.
High Dwell increases site traffic by
High Dwell increases brand related search
Aided Brand Awareness
Online Ad Awareness
Source: Dynamic Logic MarketNorms Q1 2005
simple use of video in banners
On-site view throughRegular banner flow (Rich or Standard)
Personalised pleas to parents to quit ..
Placement Specific Versions..
not all who touch
Brand not immediate
Response as post-view
Response in situation
Response as search
Tell me, and I will forget.
Show me, and I may remember.
Involve me, and I will understand.
phone number here