UK Grocery Retailer Insights

1. UK Grocery Retailer Insights Weekly retailer themes and brand promotions from the top UK grocery retailers. w/e 1st September 2013

2. Harlow – Wednesday 28th August • Key Customer Themes: • Descriptive POS: POS throughout the store with descriptive wording, seen on hanging signs, bunting, security shrouds, header boards and side of fridge POS. • Tesco Bank:‘£30 cash back when you take out pet insurance’. Supported by overhead signs and outside posters. • Clubcard Boost: Themecontinues to be highlighted by bus stops advertising ‘£5 in vouchers = £10’. • Special Offers: ½ price and £1 offers advertised with header boards and shelf barkers. • Price Promise: Theme continues to be highlighted in store by bus stops. • School Shop: School uniform has 4 dedicated bays and stationery has 8 bays in the Seasonal aisle. Highlighted by bus stops and shelf edge strips. • General Feel: The store was quite busy at time of visit. There is a continental market feel, with pallets of veg in foyer with striped POS. Inside there is a fridge made up like a deli and a chalkboard in the fruit and veg section. Key Deals: • Men’s Nivea Shaving Foam And Deodorant: ½ price • Feminine Hygiene Products: 3 for 2 • SMA Milk: £7 • Hellman's Mayonnaise: £2 • Uncle Ben’s: £1 • Finish Dishwasher Tabs: ½ price • Velvet Toilet Tissue x24 rolls: £7 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

3. Harlow – Wednesday 28th August • Key Customer Themes: • NEW Baby And Toddler Event: The Seasonal aisle is dedicated to lots of baby and toddler products. Supported by header boards, shelf edge labels, bunting and shelf fins. • Big Rollback: Theme continues with lots of items for a £1 on aisle ends. Supported by snow ploughs, overhead signs and tax discs. • Price Lock: Theme highlighted by overhead signs and tax discs. • Price Promise: ‘10% cheaper or we'll give you the difference guaranteed’. Highlighted by overhead signs. • Homeware Sale: 5 bays dedicated to sale items on the ground floor as well as the Homeware department upstairs. Highlighted by outside A boards and inside posters, shelf edge strips, header boards and bunting. • School Shop: Theme is highlighted by header boards and standees. • General Feel: The store was well stocked with lots of pallet displays on entry. It was untidy and there were very few staff on hand. Key Deals: • Various Wines: £5 • Coca Cola: 2 for £3.50 • Weetabix: £2 • Beans By Heinz x4 cans: £1.50 • Comfort: £1 • Old El Paso One Pan Meal: £2 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

4. Wimbledon – Wednesday 28th August • Key Customer Themes: • Hot Deals: ‘Get them while they're hot’. Theme advertised around the store on high signs, focused in the centre aisle. • Every Penny Matters: ‘We're on a mission to save you very penny we can’. Slogan advertised on high signs at front of store. • 100% Availability Guaranteed On Our Pick Of The Street Deals: Theme visible on high signs above the checkouts. • Back To School: ‘Kit the kids out’. Clothing and stationary seen over 3 bays. Highlighted with overhead signs and bus stops. • Great Value: Signs seen on the end of every gondola at the FOS. • Saving Stamps: The Pink Pig logo can be seen on and above every checkout and all around the front of store advertising £3 free. • General Feel: Busy store, with limited space due to additional table displays and stacks. Shelves were very tidy and plenty of staff were on hand to assist. Key Deals: • Selected Lunch Box Fillers : ½ price • Selected Frozen Foods: 99p • Kellogg’s Crunchy Nut: ½ price • Health & Beauty: ½ price • Flash Gel: ½ price • Lynx: £2 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

5. Wimbledon – Wednesday 28th August • Key Customer Themes: • 1000's Of Ways To Great Value: Seen on signs highlighting various offers throughout the store. • Brand Price Match: Comparing Waitrose prices to Tesco's using green barkers & bus stops scattered around the store and large hanging signs. • General Feel: Clean store and well laid out. The shelves were stacked well. Plenty of staff were working on shop floor to assist the customers. Key Deals: • Selected Midweek Meals: £5 • Selected Ready Meals: 3 for £6 • Selected Meats: 3 for £10 • Selected Vegetables: 3 for 2 • Barbecue Meats: 2 for £6 • Single Desserts: 5 for 4 • Single Bottled Beers: 20% off • Fresh Juice: 3 for £4 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

6. Harlow – Wednesday 28th August • Key Customer Themes: • Big Deals: Lots of offers highlighted by header boards and end of aisle signs. • Half Price Offers: A boards outside and shelf barkers inside highlight ½ price offers in store. • Look Out For Round Pounds: Posters in the window highlight £1 and £2 offers with tax discs in store. • General Feel: The store was cluttered, untidy and lots of shelves which required filling. There was a queue waiting to pay with only one till open. Key Deals: • Lloyd Grossman Sauces: ½ price • Heroes / Celebrations Tins: 2 for £9 • Fox’s Biscuit Melts: ½ price • Jaffa Cakes: £1 • Stars Crisps x6: £1 • PG Tips x160: ½ price • NapolinaPasta: ½ price • Pepsi: ½ price info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

7. Merton – Wednesday 28th August • Key Customer Themes: • NEW Boredom Busters: 15 bays of games, books & DVDs. Highlighted with high signs and bus stops. • Back To School: 23 bays of school clothes and accessories. Highlighted with high signs & bus stops promoting the offers. • Taste Of Summer: Slogan used throughout the store on signs promoting selected food & drink items popular in the summer season. • NEW Bumper Book of Summer: An event directed at children, with ideas of different activities they can under take to amuse themselves in the summer holidays. Launched using FSDUs in a front of store display, posters, overhead signs, bus stops and bunting around the front of the store. • Great Offers: Main signage used throughout the store to highlight offers. • General Feel: Tidy, clear store. Spacious on entry with well stocked shelves. All checkouts were advertising Sainsbury's finance and mobile with a variety of displayed leaflets. Plenty of helpful staff were available. Key Deals: • Lindt Chocolate: Save 25% • Comfort: £2 • Selected Health & Beauty: Various offers • Cadbury Chocolate Bags / 120g Bars / 4pks: £1 • Oriental Ready Meals: 2 for £6 • Andrex Toilet Tissue 9pk: 2 for £7.50 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

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