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Looking Back: NGL Social Media Impact and Strategy Summary 2013

This summary reflects on the NGL social media plan for 2013, including objectives, strategies, activities, results, key learnings, and next steps. The plan aimed to increase awareness of NGL and Junior Achievement, engage stakeholders, and drive online conversations.

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Looking Back: NGL Social Media Impact and Strategy Summary 2013

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  1. Looking back: Social media #JANGL2013

  2. Summary • NGL social media plan 2013: What did we say we were going to do? • NGL 2013 activities: What did we do? • 2013 results: Did it make a difference? • Key learnings and next steps

  3. NGL Social Media Plan 2013: What did we say we were going to do?

  4. Overall social media objective • Utilize social media to drive conversations with students, volunteers and sponsors in order to: • increase awareness of NGL and its positive impact on students • increase awareness of Junior Achievement • support and provide engagement opportunities for JA students, ambassadors, volunteers and sponsors attending NGL

  5. Social media strategy • Engage youth in online conversation about their experience at NGL • Encourage students, ambassadors and volunteers to participate in social networking • Engage and thank speakers • Engage and thank sponsors for their commitment

  6. Social media tactics • Issue series of general updates • Highlight event happenings • Encourage social media participation (opening/ closing remarks/team meetings/delegate manual and passport) • Profile media interviews and coverage • Upload and share photos and videos • Thank sponsors and speakers

  7. NGL 2013 Activities: What did we do?

  8. Twitter Hashtags #JANGL2013#ImNext2013

  9. Twitter tactics 171 tweets and 85 retweets Examples

  10. Facebook tactics

  11. Facebook tactics 41 posts on NGL page422 photos shared Examples

  12. 2013 Results: Did it make a difference?

  13. Twitter measurement – Aug 6-22  44 followers for total of 343 followers 206,064 accounts reached* 1,738,163 impressions*1085 tweets from 204 contributors* *TweetReach report – August 22

  14. Facebook measurement – August 6 - 22  121 supporters (784) Daily Reach – Facebook insights report

  15. Facebook measurement – How many people did we reach? Peak – 23,000+ Weekly reach – Facebook insights report

  16. Page visits – What are people doing on our Facebook page? The majority are visiting timeline & photos Facebook insights report

  17. 2012 and 2013 Comparison

  18. Key learnings and next steps

  19. Key learnings and next steps • JA must use social media to drive discussions and brand profile with some of its key audiences • Cont’d on the ground social media is required at NGL 2014 • Comprehensive national policy for social media needs to be developed (beyond NGL) • Plan needs to be developed to maintain momentum on social networks • Examine integration between JA page and NGL page

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