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Looking back: Social media #JANGL2013. Summary. NGL social media plan 2013: What did we say we were going to do? NGL 2013 activities: What did we do? 2013 results: Did it make a difference? Key learnings and next steps. NGL Social Media Plan 2013: What did we say we were going to do?.

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Presentation Transcript
  • NGL social media plan 2013: What did we say we were going to do?
  • NGL 2013 activities: What did we do?
  • 2013 results: Did it make a difference?
  • Key learnings and next steps
overall social media objective
Overall social media objective
  • Utilize social media to drive conversations with students, volunteers and sponsors in order to:
      • increase awareness of NGL and its positive impact on students
      • increase awareness of Junior Achievement
      • support and provide engagement opportunities for JA students, ambassadors, volunteers and sponsors attending NGL
social media strategy
Social media strategy
  • Engage youth in online conversation about their experience at NGL
  • Encourage students, ambassadors and volunteers to participate in social networking
  • Engage and thank speakers
  • Engage and thank sponsors for their commitment
social media tactics
Social media tactics
  • Issue series of general updates
  • Highlight event happenings
  • Encourage social media participation (opening/ closing remarks/team meetings/delegate manual and passport)
  • Profile media interviews and coverage
  • Upload and share photos and videos
  • Thank sponsors and speakers



twitter tactics
Twitter tactics

171 tweets and 85 retweets


facebook tactics1
Facebook tactics

41 posts on NGL page422 photos shared


twitter measurement aug 6 22
Twitter measurement – Aug 6-22

 44 followers for total of 343 followers

206,064 accounts reached*

1,738,163 impressions*1085 tweets from 204 contributors*

*TweetReach report – August 22

facebook measurement august 6 22
Facebook measurement – August 6 - 22

 121 supporters (784)

Daily Reach – Facebook insights report

facebook measurement how many people did we reach
Facebook measurement – How many people did we reach?

Peak – 23,000+

Weekly reach – Facebook insights report

page visits what are people doing on our facebook page
Page visits – What are people doing on our Facebook page?

The majority are visiting timeline & photos

Facebook insights report

key learnings and next steps1
Key learnings and next steps
  • JA must use social media to drive discussions and brand profile with some of its key audiences
  • Cont’d on the ground social media is required at NGL 2014
  • Comprehensive national policy for social media needs to be developed (beyond NGL)
  • Plan needs to be developed to maintain momentum on social networks
  • Examine integration between JA page and NGL page