comparing commercial and noncommercial radio
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Comparing Commercial and Noncommercial Radio. Kara Anderson. Description. Who I listened to: KCPW (105.1 FM)- noncommercial NPR radio serving Northern Utah with local, national and international news. KSL (1160 AM)- commercial newsradio station based in Salt Lake City. Description. Process

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Presentation Transcript
description
Description
  • Who I listened to:
    • KCPW (105.1 FM)- noncommercial NPR radio serving Northern Utah with local, national and international news.
    • KSL (1160 AM)- commercial newsradio station based in Salt Lake City.
description3
Description
  • Process
    • KCPW- Monday, March 10th, 2008 from 5 PM to 6 PM
    • KSL- Tuesday, March 11th, 2008 from 5 PM to 6 PM
analysis
Analysis
  • Topics reported:
    • KCPW
        • 19 topics
        • 4 topics repeated
    • KSL
        • 24 topics
        • 10 topics repeated
analysis5
Analysis
  • News topics covered:
    • KCPW- mainly national/international news (13/19 stories)
        • Governor Spitzer prostitution scandal
        • Myers and Bolton contempt of congress
        • Mississippi Primary
        • United Auto Workers possible strike
        • Stock Market
        • War in Gauza Strip
        • Sumara rescue council in Iraq
        • Soldiers killed in Iraq
        • India workers sue oil rig in Texas
        • Casinos in Mississippi
        • Dubai expanding
        • New suspect in North Carolina shooting
        • Idaho State House Representatives documentary
analysis6
Analysis
  • News topics covered:
    • KSL- mainly Utah stories (15 of 24 stories)
        • Gas Prices
        • Hate Groups
        • Violence in Jail
        • Wanda Barzee (Elizabeth Smart kidnapper)
        • Traffic and Weather
        • Ogden Economy
        • Sports
        • Immigrant harboring minors
        • Purgery Case
        • Infomercial Scandal
        • Man killing puppies
        • Riverdale road expansion
        • Draper high school
        • Utah business
analysis7
Analysis
  • Same topics covered:
    • Governor Spitzer prostitution scandal
    • Mississippi Primary
    • Stocks
    • Weather
    • Gas Prices
analysis8
Analysis
  • Length of stories
    • KCPW- 7 long stories (4+ minutes on same subject vs. 30 or 45 seconds)
    • KSL- 1 long story
    • “Long” stories used clips, guests, interviews
analysis9
Analysis
  • Reporting vs. Opinion
    • KCPW- mostly factual reporting
        • Opinion with Obama and Amish in Pennsylvania
        • Opinion with Fredrick Wiseman and his documentary
    • KSL- mostly factual reporting
        • Opinion with book review
        • Some opinion/ “chatter” between traffic, weather and sports reporters.
    • Problem with opinion: could offend and bore some listeners, causing them to change stations
analysis10
Analysis
  • Use of field reporters:
    • KCPW
        • No Utah stories done by KCPW used field reporters.
        • National/International (NPR News) specified 4 field reporters.
          • Governor Spitzer (New York)
          • Sumara Rescue Council (Iraq)
          • Mississippi casinos
          • Dubai expansion
    • KSL
        • Specified 3 field reporters
          • Governor Spitzer (New York)
          • Space Center (Dallas)
          • Mississippi Primary (Jackson)
    • Both used bigger stations (NPR and ABC) for field reporting.
analysis11
Analysis
  • Amount of Advertising/Funding
    • KCPW
        • 22 sources of funding mentioned
        • 1 source repeated (Putnam Foundation)
    • KSL
        • 21 advertisers
        • 3 advertisements repeated (Clean Water, Hoopes Vision, and Seagull Books)
analysis12
Analysis
  • Time used for advertising/funding
    • KCPW
        • Total time used to mention funding sources was approximately 3 minutes and 40 seconds
        • Longest time for one funding source was 20 seconds
        • 8 or 22 funding sources just mentioned the name of the company
    • KSL
        • Total time used for advertising was approximately 18 minutes and 52 seconds
        • Commercials were usually about 1 minute in length
analysis13
Analysis
  • Types of advertising/funding
    • KCPW
        • 6 sources of funding were foundations/associations that provided money through grants
        • Other business organizations generally did not mention the product they were trying to sell
    • KSL
        • All companies were trying to sell a product
        • Exception: Teacher Feature Program
interpretation
Interpretation
  • What does it mean?
      • Balance between reporting and opinion?
      • Biases?
      • Effect from advertising/funding?
      • Difference between commercial and noncommercial radio?
evaluation
Evaluation
  • Which station does a better job serving their local audience?
      • KSL
        • Focuses on Utah stories
        • Stories are told quickly and the important ones are repeated. Especially important since it was “drive time.”
        • Updates on traffic and weather every 10 minutes (“drive time”)
evaluation16
Evaluation
  • 1930s argument: noncommercial radio stations serve narrow, special interests while commercial stations serve capitalism and the public interest.
evaluation17
Evaluation
  • Which station did you learn the most?
  • Which station was the most entertaining?
engagement
Engagement
  • Suggestions on how to make the programming at each station better:
    • KCPW
        • Shorter stories to maintain attention from audience
    • KSL
        • Shorter advertising time (average commercial 30 seconds instead of 60 seconds)
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