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Contemporary Organizations. Multi-Cultural Workforce Domestic Diversity Globalization of Work International Diversity. Globalization. Top three management challenges in 21 st Century global organizations EIU survey results Based on 555 senior executives

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contemporary organizations
Contemporary Organizations

Multi-Cultural Workforce

Domestic Diversity

Globalization of Work

International Diversity

Cultural Intelligence

  • Top three management challenges in 21st Century global organizations
      • EIU survey results
      • Based on 555 senior executives
      • Across 68 nations
  • 1. Understanding customer demands across culture
  • 2. Managing cross-border teams
  • 3. Finding cross-cultural talent

Cultural Intelligence

cultural intelligence
Cultural Intelligence

Globalization and domestic diversity make cultural intelligence an essential set of capabilities for employees in contemporary organizations.

Cultural Intelligence (CQ) is the capability to function effectively in situations characterized by cultural diversity

Cultural Intelligence

cultural intelligence cq
Cultural Intelligence – CQ

A key individual capability that

reduces use of

overly simplistic stereotypes

enhances sensitivity to

cultural differences

enhances relationships and performance

in multicultural situations

Cultural Intelligence

contemporary views of intelligence
Contemporary Views of Intelligence
  • Multiple Intelligences
      • More than General Mental Ability
      • Emotional Intelligence (EQ)
      • Cultural Intelligence (CQ)
  • CQ = State-Like Capability
      • That can be enhanced by training and experience

Cultural Intelligence

four dimensions of cq
Four Dimensions of CQ
  • CQ-Strategy
      • Making sense of multi-cultural experiences
  • CQ-Knowledge
      • Understanding cultural similarities and differences
  • CQ-Motivation
      • Channeling attention toward other cultures
  • CQ-Behavior
      • Verbal and non-verbal flexibility to fit different cultures

Cultural Intelligence

cq strategy
CQ - Strategy
  • CQ-Strategy is a person’s capability to make sense of inter-cultural experiences.
  • It reflects the processes individuals use to acquire and understand cultural knowledge. It occurs when people make judgments about their own thought processes and those of others.
  • This includes strategizing before an inter-cultural encounter, checking assumptions during an encounter, and adjusting mental maps when actual experiences differ from expectations.

Cultural Intelligence

cq knowledge
CQ - Knowledge
  • CQ-Knowledge is a person’s understanding of how cultures are similar and how cultures are different.
  • It reflects general knowledge structures and mental maps about cultures.
  • It includes knowledge about economic and legal systems, norms for social interaction, religious beliefs, aesthetic values, language in different cultures, and cultural values.

Cultural Intelligence

cq motivation
CQ - Motivation
  • CQ-Motivation is a person’s capability to channel attention toward experiencing other cultures and interacting with people from different cultures.
  • It reflects magnitude and direction of energy applied toward learning about and functioning in cross-cultural situations.
  • It includes the intrinsic value people place on culturally diverse interactions as well as their sense of confidence that they can function effectively in settings characterized by cultural diversity.

Cultural Intelligence

cq behavior
CQ – Behavior
  • CQ-Behavior is a person’s capability to adapt behavior so it is appropriate for different cultures.
  • It reflects verbal and non-verbal flexibility.
  • It includes having a flexible repertoire of behavioral responses that are appropriate to a variety of situations and having the capability to modify both verbal and nonverbal behavior based on those involved in a specific interaction or in a particular setting.

Cultural Intelligence

multi source cq assessment and feedback
Multi-Source CQ Assessment and Feedback
  • Completing the CQ assessment process and receiving feedback on your CQ.
  • This feedback includes information on the four dimensions of CQ
      • How you described yourself
      • How others described you

Cultural Intelligence

value of multi source cq assessment and feedback
Value of Multi-Source CQ Assessment and Feedback

Awareness of your own capabilities

Awareness of the capabilities of others

Knowledge that you can use to emphasize your strengths when in job interviews

Cultural Intelligence

purpose self awareness and self development
Purpose: Self-Awareness and Self-Development
  • Take charge of your own development
      • Reflect on your multi-source CQ feedback
  • Build on your CQ strengths
  • Set goals to develop weaker aspects of CQ
      • Develop specific action steps
      • Implement these action plans
  • Work with a partner to give and get support
      • Discuss specific goals and target dates

Cultural Intelligence

  • Comparing your view of yourself with the way others described you is an important way to increase your self-awareness.
  • Think about how you answered the questionnaire.
  • Reflect on the meaning of this feedback

Cultural Intelligence

benefits of cultural intelligence
Benefits of Cultural Intelligence
  • Research demonstrates that CQ enhances
      • Cultural Judgment and Decision Making
      • Multi-Cultural Adaptation
      • Task Performance

Cultural Intelligence

importance of cq
Importance of CQ
  • Essential for
      • Global Leaders and Professionals
          • International Assignments
          • International Joint Ventures
      • Domestic Professionals
          • Domestic Multi-Ethnic and Multi-Cultural Work Groups
          • Sales and Marketing to Multi-Ethnic Domestic Markets

Cultural Intelligence

for additional information
Web Site:


Dr. Linn Van Dynevandyne@msu.eduDr. Soon

For Additional Information

Cultural Intelligence