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Test Preparation and Study Guide for Marketing Tutorial Week 3

In Week 3 of the Marketing Tutorial, we focus on preparing for Test 1, scheduled for March 25. Join us to review key lecture topics from Weeks 1-3, discuss quizzes, and explore past test questions to understand the format and what to expect. We’ll provide a comprehensive study guide covering essential material, including chapters 1, 2, and 5. Additionally, we’ll discuss how these topics interrelate and share videos that enhance your understanding. Drop-in help will be available on March 22 and 23 for personalized guidance.

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Test Preparation and Study Guide for Marketing Tutorial Week 3

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  1. Tutorial One MKTG 201, First Semester, 2010, Week 3

  2. Why come to tutorials • Topic Review • Review Quizzes on lecture material • Test/exam preparation guidance • Topic Comprehension • Videos related to lecture material • Discussing and applying lecture material to new examples. • Topic Extension • Explanation of new material not covered in lectures • Learning how this topic fits with other topics you have studied.

  3. This week…. • We’ll focus on test 1 in Week 4 by • Giving you a study guide • Going through some previous test questions so you’ll know what to expect • Reviewing some concepts we learned in Week 2 using a new example.

  4. Test One Study Guide • Details of the test • When: Wed, March 25. • Enter class at 10.10; • Reading time 10 mins fro 10.10 to 10.20 (ask any questions you have, at this time) • Writing time starts at 10.30. • 60 minutes long • Worth 20% of semester assessment

  5. Test One Study Guide • Content of test • Week 1-3 topics • Chapters 1, 2 & 5) • Study guide also on Cecil (Test 1 tab- under handouts)

  6. Format of Test • Part 1: 20 multiple choice questions • 20 MCQ @ 2 points each = 40points • Part 2: One short essay (from a choice of two) • One short essay @ 10 points = 10 points • Test marked out of 50 points total.

  7. Sample MCQ & short answers • Important note: Some of the questions in last semester’s test 1 related to Market Research, which will be not covered in lectures before this semester’s test 1. So, not all the questions in the old test are relevant when studying for this test. Just use today’s questions to study for the test. These, and other questions discussed in lectures this week, will be uploaded to Cecil on Friday morning as a “Example Test”

  8. All the best for your test! • There will be NO formal tutorials the week of the test. • Nina AND Nane will be available for drop-in help on • Monday 22 March: 10am-11am in OGGB5. Tuesday 23 March: 11am-12pm in Geol1060 • This room (Geol1060) is in the Science Centre 301 • Karen will be available via email & our class Ning (http://mktg201-fc-2010.ning.com/) up to 12pm on Tuesday 23 March.

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