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Private Practice as an RD. Aptitude Personal characteristics Pros/cons Nitty-gritty. Personal characteristics. Business savvy (Help people, but you must charge them money to help them!) Solid communication skills. Risk taker Disciplined Confident Adaptable Tenacious Organized.

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private practice as an rd
Private Practice as an RD
  • Aptitude
  • Personal characteristics
  • Pros/cons
  • Nitty-gritty
personal characteristics
Personal characteristics
  • Business savvy (Help people, but you must charge them money to help them!)
  • Solid communication skills
  • Risk taker
  • Disciplined
  • Confident
  • Adaptable
  • Tenacious
  • Organized
pros cons
  • Need 3 to 5 years to turn a profit?
nitty gritty considerations
Nitty-gritty considerations
  • Business structure
  • Tax structure; self-employment taxes (6.2%; 1.45% times two)
  • Benefits
  • Insurance:
    • Malpractice
    • Health
nitty gritty considerations1
Nitty-gritty considerations
  • HIPAA regulations
  • Need for licensure/seller's permit/permit to run a home business
  • Business/office expenses
  • NOTE: You cannot discuss fees with other RDs—potential violation of anti-trust laws
your business plan
Your business plan
  • Organizational plan
    • Business structure, location
    • Equipment and resources needed
    • Your services
  • Marketing plan
    • Target market
    • Current trends/competition
    • Pricing structure
    • Marketing strategy
your business plan1
Your business plan
  • Financial plan
    • Cash flow analysis
  • Supporting documents (resume, contracts, leases, financial statements…)
possible clientele
Possible clientele
  • Private practice (counseling individuals
  • Consulting
    • Health care facilities (LTC, rehab hospitals…)
    • Allied health professionals
    • Schools
    • Media
  • Writing
  • PR firms
  • Wellness programs (corporations)
  • Fitness centers
  • Litt, A.S. and F.B. Mitchell (2004) American Dietetic Association Guide to Private Practice, American Dietetic Association.
  • King, K. (2010) The Entrepreneurial Nutritionist,4th ed., Helm Publishing, Lake Dallas, TX.

Case Study #20: A consultant registered dietitian (RD) has a worksite wellness account. Her usual programming includes group classes on basic nutrition, nutrition for those with diabetes, heart-healthy eating, and coping with food allergies. She also provides personal coaching to the company’s employees. She is approached by an employee who is training for marathons and has specific interests in sports nutrition, nutrition during training and pre-/post-event. Although the RD is comfortable with the role of exercise and nutrition in basic health and general needs, competitive athletics is not an area of expertise.