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Designing and Producing Apparel. Using Design in Fashion. Objectives:. Explain the importance of each element of design in relation to fashion Apply the principles of design to apparel Describe how harmony is achieved in garment designs

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Designing and producing apparel l.jpg

Designing and Producing Apparel

Using Design in Fashion

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  • Explain the importance of each element of design in relation to fashion

  • Apply the principles of design to apparel

  • Describe how harmony is achieved in garment designs

  • Discuss how to use design to create illusions that enhance appearance

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The Design Equation

Good design or harmony

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The Elements of DesignCOLOR

  • Hue

    • The name given to a color

  • Value

    • The lightness or darkness of a hue

  • Tint

    • Adding white to a hue (pastel)

  • Shade

    • Adding black to a hue

  • Intensity

    • The brightness or dullness of a hue

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Black - elegant, sophisticated, dignified, strong, serious, sad

Brown - earthy, casual, comfortable, natural

Navy - dignified, cool, classic, peaceful, calm

Green – signifies life, nature, friendly

Red - aggressive, passionate, vibrant

Yellow - sunny, cheerful, warm

Orange - cheerful, youthful, lively

Violet - royal, wise, dramatic

Gray - modest, sad, quiet dignity, professional

Beige - quiet, tailored

White – innocent, youthful, pure

Pink - soft, feminine

Gold - wealth, power, luxury

COLOR Communication

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Using theCOLORWheel

  • PrimaryHues

    • Red, Yellow, Blue

  • SecondaryHues

    • Orange, Green, Violet

  • IntermediateorTertiaryHues

    • Yellow-green, Yellow-orange, Red-orange, Red-violet, Blue-violet, Blue-green

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Tints and shades of one hue


Adjacent hues


Opposite hues


1 hue with hues on each side of its complement


3 hues equal distance

Accented neutral

Neutral (white, black, gray, beige) with an accent of bright color

COLOR Schemes

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Illusions Through COLORUsing Color in Fashion

  • Extreme contrast makes colors look brighter

  • Light colored objects appear larger

  • Dark colored objects recede or appear smaller

  • Fashion is more attractive without equal areas of light and dark

  • Color is affected by light and texture

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  • Shape or silhouette

    • Outline or form

    • Determined by cut and construction of the garment

  • Lines in Fashion

    • Outline the inner and outer spaces

    • Can be structural or decorative

The shape of the pants are bell-bottoms, the lines (stripes) are decorative.

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LINETypes and Directions

  • Straight

    • Bold, severe, dignified

  • Curved

    • Flowing, rounded, soft, youthful

  • Jagged or Diagonal

    • Noticeable, interesting, can create confusion

  • Vertical

    • Height, slimming, dignity

  • Horizontal

    • Width, restful, calming

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  • Tactile quality of goods or how material feels

  • Can be created from fibers, yarns, and fabric construction

  • Illusions

    • Shiny, bulky, fuzzy, or heavy textures make figures look larger

    • Dull or flat textures tend to slenderize

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The Principles of DesignBalance

  • Formal balance

    • Symmetrical

    • Dignified

    • Can look boring

  • Informal balance

    • Creates balance asymmetrically

    • Elements placed unequally in a way that achieves balance

Equality among the parts of a design or outfit

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  • The spatial, or size, relationship of the parts of design to each other and to the whole

  • Most pleasing when divided unevenly

  • Garments should bring out the natural proportions of the body to be pleasing

What parts of the jacket are out of proportion?

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  • A concentration of interest in a particular part or area of a design.

  • May be achieved with contrasts of colors or textures, structural lines, or unusual shapes

Is your eye drawn to the tie? Or perhaps to the “a” in emphasis?

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  • Creates easy movement of the observer’s eye by:

  • Repetition

    • Repeats lines, shapes, colors, or textures

  • Gradation

    • Increase or decrease of design elements (also called progression)

  • Radiation

    • Created by lines or colors emerging from a center (petals on a flower)

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  • Pleasing visual unity of all aspects of a design

  • All parts of the design look as if they belong

  • Does not have excess variation that could displease or detract

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Illusions Created by Design

  • When selecting garments, use the elements and principles of design to accentuate positive figure traits and de-emphasize the negative ones. Fashion professionals know how to do this.

Which one is most slimming?

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Do You Know . . .

  • How do cool and warm colors appear to change the size and shape of a person?

  • How can you use the elements and principles of design to accomplish the following:

    • Look taller and thinner

    • Avoid attention to your hips

    • Attract attention to your face