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AMPS 2013 AB. MAJOR SUNDAY PLAYER. Sunday Sun is the most read tabloid style English newspaper on Sunday. Source: AMPS 2013 BA. 176,692 (Circulation). 80% Own Homes. R12,727 Average Household Income. 176,692 Reaches 200 HOMES . SUNDAY SUN AT A GLANCE. 2,646mil (Readership). 34

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MAJOR SUNDAY PLAYER

Sunday Sun is the most read tabloid style English newspaper on Sunday

Source: AMPS 2013 BA


Sunday sun at a glance

176,692

(Circulation)

80%

Own Homes

R12,727

Average Household Income

176,692

Reaches 200 HOMES

SUNDAY SUN AT A GLANCE

2,646mil

(Readership)

34

Average Age

55% Male

45% Female

R12,727

Average Personal Income

76%

Urban

95%

Black

1.177mil

Working

(81%) OR 2,141mil

LSM 6-10

Source: AMPS 2013 BA/ ABC Q3 2013


Sunday sun s exclusive reach

SUNDAY SUN’S EXCLUSIVE REACH

895,000 Sunday Sun readers do not read any other weekly newspaper and 1,224mil do not read any other Sunday newspaper.

1,170mil do not read any daily newspaper.

Of the South African Sunday English newspapers, Sunday Sun is the 2nd mostcirculated Sunday newspaper at 176 692.

Sunday Sun has national distribution.

Sunday Sun reaches the youngest of the English Sunday newspaper readers at 34yrs average age.


AGE

87% of readers are less than 49yrs of age

Source: AMPS 2013 BA


HOUSE-HOLD INCOME

More readers are in the higher household income bracket

Source: AMPS 2013 BA


EDUCATION

65% readers have completed Matric

Source: AMPS 2013 BA


WORK STATUS

Most readers are employed

Source: AMPS 2013 BA


SUNDAY ENGLISH PAPERS BY LSM

In (%)

81% of Sunday Sun readers are in LSM 6-10

Source: AMPS 2013 BA


TOP 10 LIFESTYLE STATEMENTS

In (%)

Sunday Sun readers heed advertising

Source: ABC Q3 2013, AMPS 2013 BA


TOP 10 SPORTING INTERESTS

Soccer is the main sport readers are interested in; followed by various other sports

Source: AMPS 2013 BA


TOP 10 MONTHLY ACTIVITIES

Visiting hair salons,

eating in restaurants and

shopping for pleasure are the

main monthly activities

Source: AMPS 2013 BA


REACH THE MASS MARKET WITH A “FINE TUNE”

Sunday Sun offers the desirable mass “Sun market” but with a finer tuned focus into the more affluent segment of this market with 39% of readers coming from households earning more than R11,000 per month

There is low duplication between Daily Sun and Sunday Sun and the two offercomprehensive reach of the average South African consumer; with 1,455million Sunday Sun readers under the age of 34years.

Exclusive Sunday Sun readers are the most well off of the Sun continuum - with almost 500,000 with a post Matric.

If you want to reach the mass market and need to fine tune your focus, Sunday Sun offers the media solution that delivers.

Source: ABC Q3 2013, AMPS 2013 BA



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