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Traditional marketing has been challenged by the digital marketing in today's world of smart phones and laptops. People are available more online than on television sets or outside hanging out with friends. The culture has become such that people like to shop online, talk online, and eat online. In a nutshell, internet of things has made everything mobile driven. With internet connectivity reaching out to every household, people are becoming tech friendly and hence spends most of their time booking things online and saving the rest for the things they love. Putting up hoarding on the main road and playing the ads during the prime time are not going to help that Digital Marketing Consultant New York much in today's world than playing ads on social media sites and YouTube or on applications. The application of digital media marketing is making the companies Professional Seo Services surge with demand and supplies of products to the customers at a greater speed. Therefore, applying the smart techniques with the help of various tools of digital marketing would benefit the companies to take advantage of the increasing demand in the customer segment and earn profit. Digitization: Everything is becoming digitized and would be fully automated in the days to come. If people are using things that are connected to the internet, then advertisement agencies and digital marketers should also come up with ways where there is maximum possibility of traffic coming. With everything becoming digital, the application Social Media Marketing Agency of search engine optimization, social media marketing, AdWords is going to help the marketers to bag new opportunities and lure customers to purchasing their product. Network: With more and more network tower coming up and new satellites being set up in the universe for the purpose of making communication effective, time is going to come when the network would be stronger than ever before. This is going to Best Web Design make things easy, quick and transparent. Network availability and access is going to prove it instrumental in making digital marketing the only way to reach customers. Increased Demand: The coming years are going to see the customers getting prosperous than ever before. With more purchasing power, people would want to purchase more of products and services. This is going to facilitate things in the companies by making them available online to the customers and working with great speed to get the product delivered to them without any hassle. This is going to be another important tool that would lure customers and the fight would be about this aspect within the competitors. Conclusion: Things are changing fast in the world. MNC's are becoming aware of the future trends and analysis is done to see whether traditional marketing is necessary to be carried out or not. Traditional marketing would continue to serve the foundation of digital marketing, but the evolving nature of the marketing field as a whole is never going to stop. This is so because marketing keeps the customer needs at the center. The more dynamic the customer, the more complex would be the marketing. In simple language, the definition of video marketing is using video to promote or market your product, brand or
service. This is beneficial for SEO as it can increase click through rates and search engine ranking. YouTube is second largest search engine after Google. To reach your target audience YouTube is the best platform, you have to just upload properly tagged videos on YouTube and it will work wonders for your SEO. Impact on current business: According to recent statistical reports, 63% of businesses and organizations have started using video marketing. Out of those 82% of businesses feel this marketing method is an important part of their strategy. It is progressing rapidly and will reach new heights sooner than we think. Benefits: 1. Easily accessible- There are various platforms for marketing. With mobile phones, consumer Affordable Web Design can access videos anytime and anywhere which is not possible with traditional marketing like paper marketing. Marketer can reach audience wherever they are in less cost. 2. Boosts Conversions and Sales- Adding a product video on your landing page can increase conversions by 80%. Video can also lead directly to sales and can make you some serious money. Recent Studies show that 74% of users who have watched an explaining video about a product usually bought it. 3. Shows Great ROI- Video production is not easy or cheap task thus online editing tools are constantly upgrading and improving to make it more affordable. 83% businesses show that videos provide good return of investment. Better content is more necessary than good quality video. 4. They are emotional- The human connection through video is more influential than reading facts in text. They allows you to make a direct appeal to the emotional center of a person's brain through music. With video, you are also able to attach a face to a concept. 5. Can build trust- YouTube have become the most powerful social media figure to promote your brand. Some consumers have second thoughts about buying products on internet because of fraud and cheating but effective video marketing can present products in more conversational form. Most of the consumers feel more confident about purchasing online after watching related clip. 6. Appeals to Mobile Users- Smartphones and videos go hand in hand. Most of the consumers watch them on mobile. YouTube reports shows that mobile video consumption rises 100% every year. Since smartphone users are
increasing everyday and people like to watch videos on the go, audience keeps getting bigger and bigger. 7. Can explain better- After launching new product or service, create a video to show how it works, it will give more impact on users understanding about the new product than texts or facts. Thus, videos of products or services on homepage of website work wonders to increase business. Influence: As Video Marketing has become big part of digital marketing, digital marketer should know everything about it. Audience for marketing is increasing everyday and every minute. Thus handling such amount of audience can be tricky, so proper and effective digital marketing strategy is most necessary.
