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1. As a small Website Development Company business owner, you are often faced with an overwhelming amount of choices when it comes to where to spend your advertising budget. Since many small businesses do not work with large advertising budgets, the decision on which ad medium to choose can be both important and stressful. Many Affordable Web Design small business owners may be asking themselves, what is digital marketing? There is much debate in the current climate about whether traditional or digital advertising is the best method to bring in new customers and close more sales. Sometimes, the answer is a combination of both, but more and more businesses are choosing to go with digital advertising, with good reason. Here are some facts that you should consider when choosing how to launch your next advertising campaign. ™ What Is Traditional Advertising? The key to the downward trend of traditional advertising method is a change in overall demographics. More and more, people who grew up with the internet as a normal part of their lives are reaching adulthood and becoming the primary purchasers of goods and services. Since these people are more likely to trust and relate to digital methods of advertising, you can see how traditional methods of advertising are trending in the wrong direction. Television is still the most popular form of advertising, but experts expect digital ads to reach and overtake television within the next five years. What Is Digital Marketing? In addition to the ability to reach new demographics, digital advertising offers a way for your company to connect with consumers and build lasting relationships. Through social media, you can have direct, meaningful communication with your customers, offer specials and breaking news bring in new business, and keep former customers coming back for more. Digital advertising also provides the unique opportunity for inbound marketing, as consumers can find and connect with you without any direct effort on your part, aside from setting up web and social media pages. Though traditional Social Media Marketing Agency advertising still has a place in the modern market, the trends will continue to point toward digital advertising as time goes on. For some businesses, a combination of digital and traditional advertising is the most effect way to reach customers. Others choose to go exclusively digital. The key Best Web Design for any modern businessperson is to include at least some digital advertising, whether in combination or exclusively. Avoiding digital advertising and going exclusively with traditional methods is a sure

2. way to miss out on key demographics, and see your competition pass you by in marketing effectiveness. What is digital marketing? Clearly, it's the wave of the future. It's Affordable Seo Services For Small Business that time of the year again... As we reflect on 2017's hits (and sometimes misses!), we long with enthusiasm for 2018 and the new challenges it will bring our way. What lies ahead for us marketers and brand experts in these upcoming months? How will we step ahead of the curve, in order to reach and engage with tomorrow's consumer? Here are 3 digital marketing trends to seriously consider integrating in your 2018 plan. 1. Creating personalised experiences The days of ONE SIZE FITS ALL are over. Today's consumer is seeking personalised experiences. Uniquely crafted digital experiences designed to meet the consumer's needs and taste. Pertinent information is key as consumers are exposed daily to an overwhelming amount of advertising messages. The result? Consumers only engage with personalized ads, and in turn, ignoring the marketing messages they perceive as clutter. Personalisation can be as simple as implementing customised landing pages for various campaigns or as sophisticated as offering a fully personalised browsing experience based on the web-users history. Many different types of solutions are now available at lower costs such as those integrated into content management systems (CMS) or into analytics solutions. Standalone software as a service (SaaS) can also offer personalised options which integrate your brand's CMS and analytics. A unique and profound digital experience for a unique consumer! 2. Embracing Artificial Intelligence Using Artificial Intelligence (AI) technology as a tool to deliver an individualized experience to each customer is also on the rise. 1-to-1 personalisation using AI is based on the same principles as optimization and segmentation, but offers a solution to their two greatest challenges: delayed results and inability to scale. In 2018, you can expect AI website personalization services to be adopted across more sectors than the transactional sectors it had originally become popular with. Could being an early adopter of this trend be beneficial to your brand? 3. Creating content to garner customer engagement This one is quite simple: integrating content marketing into your consumer's digital journey creates customer engagement. Marketers are seriously going to have to treat content as a strategic resource: creating an engagement strategy utilizing various media in your product's lifecycle is a must for 2018. Using techniques like personas and content mapping are a great way of achieving this goal. The use of video will also change the game in 2018 as video will gain the biggest uplift in this upcoming year. Take YouTube for example: its traffic and engagement has increased year over year. It has become the second biggest search engine after Google. Video is quickly evolving from simple ads to highly engaging content. This change is fuelled by social media: live streaming on social platforms such as Facebook for example is taking the digital world by storm. Making video content shine throughout the consumer lifecycle from pre-roll YouTube ads to explainer videos to live feeds are just engaging ways to have your consumer engage with your brand. The digital world is constantly evolving and staying on top of trends can sometimes feel overwhelming. Just like surviving the Holidays, planning is essential. Your digital marketing agency is an important partner on which to lean on in order for you to achieve your 2018 goals. Don't hesitate to discuss these trends with them in order to find the best solution for your brand. 2018, here we come!