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Strategic Marketing for Nonprofit Organizations - PowerPoint PPT Presentation


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Department of Marketing Patuakhali Science and Technology University. Strategic Marketing for Nonprofit Organizations. Afjal Hossain Assistant Professor. Department of Marketing Patuakhali Science and Technology University. About Nonprofit Organizations.

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Presentation Transcript
slide1

Department of Marketing

Patuakhali Science and

Technology University

Strategic Marketing for Nonprofit Organizations

Afjal Hossain

Assistant Professor

slide2

Department of Marketing

Patuakhali Science and

Technology University

About Nonprofit Organizations

  • The Growth and Development of Nonprofit Marketing

Rand with paper form-Field workers-Personal digital assistance

  • Some Myths about the Nonprofit World
    • This sector is not a very significant component of the overall output of the society
    • They are very minor players
    • They are relatively small, local enterprises
    • They face a lot of problems
    • Lack of people who have limited interest to “do goodness”
    • Nonprofit sector is poor career
slide3

Department of Marketing

Patuakhali Science and

Technology University

Reasons for Nonprofit Marketing

  • The influence of behaviors of others
  • Influence donors to give, volunteers to come forward, client to seek help and staff to be client-friendly.
slide4

The size of

government

Highly

labor-

intensive

The heterogeneity

of the

population

Nonprofit

Sector

Department of Marketing

Patuakhali Science and

Technology University

Importance of Nonprofit Sector

The proportion of

nonprofit

funding

slide5

Nonprofit

and

commercial

sector

Department of Marketing

Patuakhali Science and

Technology University

Cross-sector Confusion

Nonprofit

and

public

sector

Public

and

commercial

sector

All three

sectors

Competition

Competition

Competition

Competition

Cooperation

Cooperation

Cooperation

Cooperation

slide6

1

2

3

4

Section 501 (C) (3)

Section 501 (C) (4)

Section 501 (C) (6)

Section 501 (C) (7)

Department of Marketing

Patuakhali Science and

Technology University

Classification of Nonprofit Organizations

Section 501 of the Internal Revenue Code grants tax-exempt status to 24 different categories of organizations are divided into 4 kinds:

slide7

Department of Marketing

Patuakhali Science and

Technology University

The Uniqueness of Nonprofit Marketing

slide8

Department of Marketing

Patuakhali Science and

Technology University

The Uniqueness of Nonprofit Marketing

  • Unavailability of secondary data
  • Reluctance to provide data
  • Development sector
  • Spot convincing customer
  • Products’ modification
  • Provide greater information
  • Nonevidence of result
  • Others benefit
  • Intangible benefits
slide9

Thank You

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