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Reach Dedicated Pet Owners at WORK and PLAY PowerPoint Presentation
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Reach Dedicated Pet Owners at WORK and PLAY - PowerPoint PPT Presentation

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Reach Dedicated Pet Owners at WORK and PLAY
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  1. Reach Dedicated Pet Owners atWORKandPLAY WORKHard PLAY Hard Sponsorship Opportunities

  2. These customized packages allow your brand to align with an established and popular public campaign to raise brand awareness of your brand's site and its expert resources available to dog owners, including the: • More than 100,000 visitors to takeyourdog.com (May-July) • Exposure on dogpartyday.com • More than 30,000 visitors to petsit.com (monthly) • 752,000 listeners to the Oh Behave Show on Pet Life Radio.com • 400 anticipated participations in the official dog parties • National traditional and online media outlets

  3. Opportunity #1: Bull Mastiff Sponsorship • This sponsor receives: • Banner ad space at petsit.com/locate for one week during campaign.PSI’s Official Pet Sitter Locator has an average of 8-9K pet-owning visitors per week. • Logo and link in “Best Friends” sponsor page on takeyourdog.com through July 31. In 2011, there were more than 100,000 visitors to the site May-July alone. • Product promotion with logo, link and messaging in e-mail to TYDTWDay participant list.E-mail will be distributed to approximately 3,500 contacts.

  4. Bull Mastiff Sponsorship, cont. • This sponsor receives: • Inclusion in a Work Hard, Play Hard campaign press release. The release will be distributed via PRWeb, takeyourdog.com, dogpartyday.com, petliferadio.com (6 million listeners) fourleggedlife.com and TYDTWDay/PSI/National Dog Party Day social media pages. • Opportunity to provide a prize for the TYDTWDay photo contest winner. • Inclusion in Dog Party Day Parties and Press Conference • Banner posted at the 4 parties • Feature in the Arden Moore Knows Pets e-newsletter • Brochures in the goodie bags for each party – qty 400 • Pre-Party Podcast Radio Spotlight on PetLifeRadio • Email List of all Dog Party Day attendees Sponsor Fee: $7,000

  5. Opportunity #2: Toy Breed Sponsorship • This sponsor receives: • Logo and link in “Best Friends” sponsor page on takeyourdog.com through July 31. In 2011, there were more than 100,000 visitors to the site May-July alone. • Product promotion with logo, link and messaging in e-mail to TYDTWDay participant list.E-mail will be distributed to approximately 3,500 contacts. • Inclusion in a Work Hard, Play Hard campaign press release. The release will be distributed via PRWeb, takeyourdog.com, dogpartyday.com, fourleggedlife.com and TYDTWDay/PSI/National Dog Party Day social media pages. • Opportunity to provide a prize for the TYDTWDay photo contest winner prize pack.

  6. Toy Breed Sponsorship, cont. • This sponsor receives: • Inclusion in Dog Party Day Parties and Press Conference • Brochures in the goodie bags for each party – qty 400 • Pre-Party Podcast Spotlight on Pet Life Radio’s Oh Behave Show • Opportunity to offer a raffle prize at each dog party $4,000

  7. Opportunity #3: Puppy Sponsorship • This sponsor receives: • Table at each dog party to distribute information • Inclusion in 400 goody bags • Opportunity to offer your products as a raffle prize at each party $2,000