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Fostering VALUE INNOVATION through the CO-CREATION Approach Top Executive Master Class, Lausanne Lausanne, May 29, 2012 PowerPoint Presentation
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Fostering VALUE INNOVATION through the CO-CREATION Approach Top Executive Master Class, Lausanne Lausanne, May 29, 2012. Key note speaker Professor Venkat Ranaswamy Professor of Marketing at the Ross School of Business, University of Michigan.

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Fostering VALUE INNOVATION through the CO-CREATION ApproachTop Executive Master Class, LausanneLausanne, May 29, 2012

Keynote speaker Professor Venkat Ranaswamy

Professor of Marketing at the Ross School of

Business, University of Michigan

innovation master class fostering value innovation through the co creation approach
INNOVATION MASTER CLASS: Fostering VALUE INNOVATION through the CO-CREATION Approach

Background and objectives

What is VALUE CO-CREATION about?

Developing new products, services and business models through a co-creation process with stakeholders in order to build competitive advantage.

  • Objectives:
  • Good understanding of the power of Co-Creation and its potential of application for innovation process
  • Experiencing concept and method of Co-Creation
  • Discuss value of Co-Creation for your business innovation activities
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INNOVATION MASTER CLASS: Fostering VALUE INNOVATION through the CO-CREATION Approach

Agenda

Lausanne, May 29th, 2012

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INNOVATION MASTER CLASS: Fostering VALUE INNOVATION through the CO-CREATION Approach

Speakers

  • Professor Venkat Ramaswamy
  • Professor of Marketing at the Ross School of Business, University of Michigan
  • He is co-author (with C. K. Prahalad) of the acclaimed book „The Future of Competition: Co-Creating Unique Value with Customers“ (Harvard Business School Press, 2004).
  • Recent Book: The Power of Co Creation, edited by Simon and Schuster, October 2010
  • Venkat’s current work focuses on migrating companies globally to the next practice of experience co-creation.
  • Mathias Mangels
  • Founding Partner of Tantum Group, an innovation and strategy execution professional service company
  • Managing Partner for innovation assignments on products, services and
  • business models in Europe, Middle East and Latin America
  • Focus on delivering outstanding results accomplished through the implementation of innovative new offerings with clients.
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INNOVATION MASTER CLASS: Fostering VALUE INNOVATION through the CO-CREATION Approach

Registration:

Your contact partner

Henriette Wintterer

Office Manager

h.wintterer@tantum.com

Tel 08024 47 47 60

Innovation Master Class

Lausanne, May 29th, 2012

Location

Hotel Alpha-Palmiers

Rue du Petit-Chene 34

CH-1003 Lausanne, Switzerland

Contact for Hotel room bookings:

T +41 21 55 55 999

F +41 21 55 55 998

alpha@fassbindhotels.com

Registration Fee:

480,-€ zzgl. MwST.

Participants will receive case studies and Venkat Ramaswamy´s latest book „The Power of Co-Creation“

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Tantum Group CEE

Georg Reygers, Geschäftsführer Tantum CEE

Matthias Uebel, Principal

Münchner Straße 38

83607 Holzkirchen bei München

t +49 8024 474 767

m g.reygers@tantum.com

m m.uebel@tantum.com

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