Marketing is All Around Us. Ch. 1 ME. Section 1.1. Marketing and the Marketing Concept . The Scope of Marketing. Marketing – is the process of planning, pricing, promotion, selling, and distributing ideas, goods, or services to create exchanges to satisfy customers.
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Ch. 1 ME
Business, management & entrepreneurship
Communication and interpersonal skills
Customer Relationship Management (CRM)- is an aspect of the marketing that combines customer information with customer service and marketing communications
Market – all people who share similar needs and wants and who have the ability to purchase a given product