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Custom Flash Drives are a commodity, that's the simple & honest truth, therefore price is naturally a powerful motivator, and we certainly lead the industry in aggressive pricing. That said, unlike most low cost leaders, we believe that low prices and great service SHOULD NOT be mutually exclusive. As such, we pair market leading prices with world-class consultative guidance tailored to each individual client's needs in order to ensure we are delivering value beyond our products. While true service excellence is fading away with each passing day, and while many providers in this market can deliver quickly with quality, that's not really service, it's sales. What truly separates us from the alternatives is that where most other company's "service" stops, our service is only getting started.