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FTTH Homes Connected (Cumulative-North America)

FTTH Homes Connected (Cumulative-North America). FTTH is Fundamentally a Triple-Play Medium…. Percent of FTTH Homes Marketed with Triple-Play Services (Not including RBOCs). Most People Offered the Triple-Play, Take It…. Percent of FTTH Customers Taking Triple-Play

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FTTH Homes Connected (Cumulative-North America)

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  1. FTTH Homes Connected (Cumulative-North America)

  2. FTTH is Fundamentally a Triple-Play Medium… Percent of FTTH Homes Marketed with Triple-Play Services (Not including RBOCs)

  3. Most People Offered the Triple-Play, Take It… Percent of FTTH Customers Taking Triple-Play (Among FTTH Customers Offered a Triple-Play)

  4. The Triple-Play Adds About 15 Points to the FTTH Take-Rate Equation… Regression Factors Influencing Take-Rates: - Quality and quantity of marketing - Degree of competition - Product: Triple-Play - Relative pricing - Length of service

  5. We Also Need to Start Thinking Beyond the Triple-Play… Stage II Convergence (IP Integrated) - According to new consumer research, Stage II Convergence could be the “killer app”.

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