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Jim Hogan State of Michigan Information Officer July 26th, 2008

Jim Hogan State of Michigan Information Officer July 26th, 2008. Agenda. Background Online services - snapshot Web design considerations Adoption rates What’s next Q&A. A Little Background. Michigan.gov portal launched in 2001

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Jim Hogan State of Michigan Information Officer July 26th, 2008

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  1. Jim Hogan State of Michigan Information Officer July 26th, 2008

  2. Agenda • Background • Online services - snapshot • Web design considerations • Adoption rates • What’s next • Q&A

  3. A Little Background • Michigan.gov portal launched in 2001 • Websites migrated into a common content management architecture • Facilitated common security, look-and-feel • National Policy Research Council: A+ • Center for Digital Government: #1“Best of the Web” • Brown University: #2 • Government Technology Magazine • Digital States Survey: #1 (4 years running)

  4. Michigan.gov • Over 38 million page views monthly (330,000 from Mobile/PDAs) • Dropdown menus of top services, queries and forms • Current Newswire items and events of interest • Don’t forget the lottery numbers!!

  5. Online Services:Connecting Citizens

  6. MiDrive • Real-timefunctionality,mapping of traffic accidentsand current speeds • In first 8 months, over 71,000 visits registered…

  7. 24 hour “mobile” license Mobile website allows anglers to purchase 24 hour license from anywhere…. • Only 5 screens used, 3 minute process • Credit card payment • Text message receipt • First in the nation Next – design considerations . . .

  8. Creating Accessible Web Sites State Web site must meet standards around: • Relative font sizes • Font styles • Color blindness • Accessible forms • Table widths • Using skip navigational links • Text only version • Usability lab

  9. Relative Font Sizing Original text size… Browser text changes to Largest…

  10. Color Blindness & Testing www.michigan.gov/treasury www.vischeck.com Red text used to indicate something important. This is how the red text looks to a person with a red/green color deficit.

  11. Horizontal scroll bar No Horizontal scroll bar Table Widths Eliminating horizontal scrolling… This table width does not force horizontal scrolling… This table width forces visitors to scroll horizontally…

  12. Text Only Version Text only versions are beneficial for… • Individuals with visual impairments: • Easier to read • Color schemes that are customizable • People with slow internet connections: • Pages load faster • Those who simply prefer text

  13. Usability Lab – Brand new! • Small dedicated room • Tester and facilitator seated diagonally from each other • Observation room located on a different floor • Observers watch and hear tester comments and screen • Usability software, TechSmith’s Morae, captures results Next – how to attract users?

  14. Adoption rates – How to increase • Some adoption rates very high – 85% of real estate agents renew via Internet. • In March, there were 95,808 vehicle and 34,629 watercraft registration renewals over the Internet, for a total of 130,437 transactions - one month record! • Some are very low – only 5% use Internet to purchase hunting & fishing • Increasing adoption rates – • Michigan places inserts in all commercial license renewal notices • Michigan tax registration forms encourages online filing • Online surveys for online filing gives metrics on what customers want. Focuses our efforts • Simplify URL • Mandatory online (or phone) filing for UIA

  15. Looking Ahead The Mobile Citizen • Portable device services: 24x7 fishing licenses are just the start • Text Messaging: Real time alerts on weather, Amber alerts, lane closings Citizen Engagement • Networks of Interest (Wiki, BLOGs,) – forumsfor collaboration gining momentum Information Accessibility • Mashups: Linking licensed day care data with GIS mapping • Site Mapping and Robust Searches: Leveraging public and private data Multi-media Streamlined Services: One-stop shop for businesses, 24x7 help desk, • Video on demand library in place for educators • You-Tube presence for public service announcements

  16. Measuring Success • Monitor and plan according to trends of usage • Stay in tune with new opportunities and functionality in both the public and private sectors • Usability is critical…forall visitors • Request feedback, listenand respond…

  17. Jim Hogan, hoganj@michigan.gov

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